Farmlands launches casual clothing range
Rural trader Farmlands has launched an exclusive new casual clothing range across its 42 stores nationwide and online.
Tawera has fitten more into his life than most. He played 19 tests for New Zealand, was captain of the New Zealand Māori team at the Rugby League World Cup, is an NZ Legends of League inductee, president of New Zealand Rugby League, a selector for the Kiwis, a life member of the Melbourne Storm (2023), TV star, a dairy farmer and more.
But at the very heart of all that drives him is family. "Everyone goes through tough times, but for me, having some focus in your children and the next generation is key," he said.
"I had a great family upbringing and as you get a bit older you start to think about what your parents said to you when you were growing up - not that you listened at the time - about respect and family values."
He grew up in a farming community that taught him about people, community and helping.
"I love speaking at events like the Expo because it is talking to like-minded people and sharing our stories... everyone has a story."
For him, it is about talking from the heart.
"Community starts at home for me. There are always challenges to get through, but what doesn't kill you makes you stronger."
He encourages farmers to take time for themselves, and most importantly, always have someone to talk to.
"Most Kiwi men don't like talking about stuff but it is important to put your hand up and ask for help when you need it. My coach got me to go to counselling. I resisted it - like a typical male - but I had to go and I know I wouldn't be in this space if it wasn't for someone coming along and helping."
Tawera is heavily involved in his whānau farms in the Waikato, including dairy and cropping farms, and they're now developing a solar farm. "It is pretty awesome," he says.
All the farms and close by and he visits them daily. "My life has come a full circle."
He always knew he would come home. His grandmother had a vision about what he would do and be, and everything she predicted has come true. "I am now back on the land where I was brought up by her."
Tawera's world changed dramatically in 2004 when he lost his leg due to complications after a motorbike accident. It took him on quite a different journey to his high-performance sport world but one that is still hugely rewarding. He is an ambassador for the Achilles Foundation which gives people with disabilities an opportunity to take part in mainstream events. He's done the New York Marathon three times and completed the Oxfam 100km Taupo Trail Walker, raising funds for the charity.
Tawera was appointed a Member of the New Zealand Order of Merit (2006) for his services to rugby league and the community and recognised as an emerging leader by the Sir Peter Blake Trust (2011).
He’s looking forward to his trip to Wairoa which including visiting his aunt. “I am excited to see her and connecting with the local community.”
And he says if one person walks away from his chat with a few takeaways that can help, then that’s a big win.
Property Brokers Hawke’s Bay and Gisborne manager rural and lifestyle Mike Heard says the rural community is the “lifeblood” of New Zealand. “For us to fly our flag alongside is really important as we are part of that community too,” he says.
Tawera is at the two-day Wairoa event thanks to Gisborne-based Corson Maize, one of three seed brands of PGG Wrightson Seeds.
National business manager Graeme Austin says the company is pleased to be able to support growers and farmers at “such a positive event”.
“We know times have been tough on the East Coast for the last couple of years,” says Graeme. “Tawera is an outstanding individual who as a sportsperson, family man and farmers has also been through his own triumphs and tragedies.”
National research manager Mike Turner says Tawera will bring a special energy to the muster. “He’s down to earth and very relatable, especially with New Zealand farmers and crop producers as he owns a dairy farm and grows a fair amount of crop in his own right,” said Mike.
“He is a classic Kiwi icon who has the ability to change the dynamic in a room just by his presence.”
Muster Plan
What: The Property Brokers' Muster at the East Coast Farming Expo
When: Wednesday, February 19, 2025
Where: Wairoa Race Course, Wairoa
More Info: http://www.eastcoastexpo.co.nz
