Agri Experts Give Their Views on 2050
Despite near universal optimism in the rural sector, a panel of New Zealand’s leading food and agri minds caution that the sector must be intentional about its future path.
NZ beef production in 2024 is expected to fall around 3% because of ongoing contraction in dairy and beef herds.
There's a glimmer of hope that NZ red meat producers will have a better year in 2024, despite Rabobank's most recent annual Global Animal Protein Production Outlook report predicting a slowdown or decline across some protein types this year.
Rabobank global strategist animal protein Justin Sherrard says NZ beef production for 2024 is expected to fall around 3% because of ongoing contraction in dairy and beef herds.
"[However] the contraction in the US beef production system should support beef export prices and, in turn, cattle prices," he explains. "While increased Australian volumes will keep prices competitive. We believe a lift in US import demand should see New Zealand cattle prices trade slightly above the five-year average through 2024."
Meanwhile, improving ewe numbers and breeding conditions are expected to lead to higher lamb numbers and an increase in sheepmeat production and exportable lamb volumes in 2024.
While 2023 had seen softer than expected global demand combined with higher Australian volumes, Sherrard believes there will be a gradual improvement in global markets in 2024 with slightly stronger prices, although ongoing large volumes from Australia will still limit upside.
"With forecast beef and lamb production close to the five-year average, New Zealand producers will be looking for an increase in global demand to support livestock prices."
The report says ongoing pressure - particularly environmental - on New Zealand's livestock industries will continue in 2024 and prevent any major production growth.
It also says producers and processors will need to adapt to sustain success amid tight margins. With higher production costs, adverse weather and tighter supplies is expected to push animal protein prices up.
However, a constraint in global consumption may lead to pressure on processors to invest in upgrading production systems to serve emerging market needs, meet regulatory requirements and cater to changing consumer preferences around sustainability.
The report also points to demographic shifts that will see the labour market tighten and raise production costs, while reduced population growth will slow consumption. Production in the major markets is forecast to grow 600,000 tons to a total of 247 million tons next year, compared to a 2.1M ton growth in 2023.
Sherrard says it was a testament to the resilience and flexibility of companies along animal protein supply chains that they continue to grow production and deliver on customers' demands amid such challenging market conditions.
Horticulture New Zealand’s Board has welcomed the re-election of grower-elected directors Alistair Petrie and Doug Brown.
The bright ideas of New Zealand's primary sector have been celebrated with an announcement of the winners of the 2026 Innovation Awards.
Newly appointed Federated Farmers vice president Sandra Faulkner says she is honoured and excited to hold the role.
New Zealand's top fencers were out in force at National Fieldays this month, demonstrating their skills with the ever-reliable number 8 wire.
New Federated Farmers president Colin Hurst says he will ensure that farmer voices are heard loud and clear wherever decisions are being made.
Paynes Titus Excelsior ET, an LIC bull bred by Brad Payne and Claire Brodie in the Waikato, has won the JT Thwaites Sire of the Season 2026 Award.

OPINION: Central Hawke's Bay farmer Mark Warren recently told the Hawke's Bay Times it's time for a conversation about allowing…
OPINION: A nation that relies as heavily as NZ does on functional global shipping lanes will have to do its…