Co-op boosts chilled exports to China
Alliance Group has secured greater access for chilled beef exports to China, following approval for two of its processing plants to supply the market.
Alliance Group recently hosted overseas chefs and writers in an effort to differentiate its products and position itself as a sophisticated “purveyor of premium fare.”
Chefs from the UK, Hong Kong and New Zealand, and overseas food writers, toured South Island farms and visited premium restaurants as part of Alliance’s ‘Antipocurean Series’.
Michael Wignall, Renee Miller and Simon Hulstone of the UK, and Jim Lofdahl and Silvio Armanni of Hong Kong, were among the chefs. The food writers included Dubai-based New Zealander Zowie Bowker, whose blog has 46,000 Instagram followers, and Wilson Fok of Hong Kong’s Tatler Dining.
The delegation visited Alliance supplier farms Minaret Station, Wanaka, Godley Peaks Station, Lake Tekapo and White Rock Station near the Rangitata Gorge.
The chefs also prepared products in Alliance’s range, such as Pure South Handpicked 55-day aged beef, Silere alpine origin Merino, Te Mana lamb and Pure South handpicked venison at two public events at Chillingworth Road restaurant in Christchurch and Jack’s Point restaurant near Queenstown.
Peter Russell, general manager marketing at Alliance Group, says the Antipocurean Series aimed to offer international chefs and journalists an insight into NZ’s produce and its unique provenance.
“We’re aiming to improve the awareness and understanding of NZ as a purveyor of premium fare.
“Although the country has a fine reputation, we can do more to highlight the source, environment and people behind our premium lamb, beef and venison.”
Russell says Alliance aims to capture greater market value for the benefit of its farmer shareholders, “taking our premium fare to the world and building a cadre of international chefs who have experienced the land, people and environment”.
Alliance says its products are enjoyed in at least 65 countries.
A significant breakthrough in understanding facial eczema (FE) in livestock brings New Zealand closer to reducing the disease’s devastating impact on farmers, animals, and rural communities.
Farmer co-operative LIC has closed its satellite-backed pasture measurement platform – Space.
OPINION: The case of four Canterbury high country stations facing costly and complex consent hearing processes highlights the dilemma facing the farming sector as the country transitions into a replacement for the Resource Management Act (RMA).
The 2024-25 season apple harvest has “well and truly exceeded expectations”, says Apples and Pears NZ chief executive Karen Morrish.
Through collaborative efforts with exhibitors, visitors, and industry partners, Fieldays says it is reaffirming its commitment to environmental responsibility with new initiatives for 2025.
Fonterra has announced a record forecast opening organic milk price of $12.30/kgMS for the new season.
OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…
OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…