Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
Alliance Group recently hosted overseas chefs and writers in an effort to differentiate its products and position itself as a sophisticated “purveyor of premium fare.”
Chefs from the UK, Hong Kong and New Zealand, and overseas food writers, toured South Island farms and visited premium restaurants as part of Alliance’s ‘Antipocurean Series’.
Michael Wignall, Renee Miller and Simon Hulstone of the UK, and Jim Lofdahl and Silvio Armanni of Hong Kong, were among the chefs. The food writers included Dubai-based New Zealander Zowie Bowker, whose blog has 46,000 Instagram followers, and Wilson Fok of Hong Kong’s Tatler Dining.
The delegation visited Alliance supplier farms Minaret Station, Wanaka, Godley Peaks Station, Lake Tekapo and White Rock Station near the Rangitata Gorge.
The chefs also prepared products in Alliance’s range, such as Pure South Handpicked 55-day aged beef, Silere alpine origin Merino, Te Mana lamb and Pure South handpicked venison at two public events at Chillingworth Road restaurant in Christchurch and Jack’s Point restaurant near Queenstown.
Peter Russell, general manager marketing at Alliance Group, says the Antipocurean Series aimed to offer international chefs and journalists an insight into NZ’s produce and its unique provenance.
“We’re aiming to improve the awareness and understanding of NZ as a purveyor of premium fare.
“Although the country has a fine reputation, we can do more to highlight the source, environment and people behind our premium lamb, beef and venison.”
Russell says Alliance aims to capture greater market value for the benefit of its farmer shareholders, “taking our premium fare to the world and building a cadre of international chefs who have experienced the land, people and environment”.
Alliance says its products are enjoyed in at least 65 countries.
A Chinese business leader says Chinese investors are unfairly viewed as potential security risks in New Zealand.
In the first of two articles focusing on electrification in New Zealand, Leo Argent talks with Mike Casey, operator of the 100% electric-operated Electric Cherries orchard and founder of advocacy group Rewiring Aotearoa.
A Foundation for Arable Research initiative which took a closer look at the efficiency of a key piece of machinery for arable farmers - their combine harvesters - has been recognised at the Primary Industry NZ Awards.
Prime Minister Christopher Luxon has reiterated New Zealand’s ‘China And’ policy, adding that it wasn’t about choosing one market over another but creating more options for exporters.
A long running trade dispute between New Zealand and Canada over dairy access has been resolved.
New Zealand Police is urging rural property owners to remain vigilant and ensure their property is secure.
OPINION: Spare a thought for the arable farmer, squeezed on one side by soft global prices and on the other…
OPINION: Labour leader Chris 'Chippy' Hipkins is carrying on the world-class gaslighting of the nation that he and his cohorts…