Wednesday, 24 July 2024 09:55

Japan hungry for high value Fonterra dairy ingredients

Written by  Staff Reporters
Fonterra showcases its products in Tokyo during Prime Minister Christopher Luxon’s recent visit to Japan. Fonterra showcases its products in Tokyo during Prime Minister Christopher Luxon’s recent visit to Japan.

Fonterra was part of a recent New Zealand business delegation to Japan, a market that is one of the co-operative's top export destinations for high-quality, innovative dairy ingredients.

The co-op's director globla sustainability, stakeholder affairs and trade Simon Tucker, part of the delegation headed by Prime Minister Christopher Luxon, says quality, food and technology come to mind when thinking about Japan.

"And these are well aligned to what is key to our business in Japan, which is using our dairy science expertise to help meet a growing demand for foods that support healthy living," says Tucker.

"Our grass-fed dairy plays particularly well into products designed to promote healthy aging, which with Japan's shifting demographics, is a large and growing opportunity for Fonterra," he adds.

Fonterra's protein ingredients are popular with its Japanese custoemrs, many of which have been specifically developed for the Japanese market or as individual customer applications. The co-op actively works with customers, technical experts and its team at its Research and Development Centre to meet exact customer requirements.

Any visitor to Japan who steps into a 7-Eleven store has a good chance of finding protein fortified drinks and yoghurts containing Fonterra farmers' milk.

Fonterra's grass-fed dairy plays particularly well into products designed to promote healthy aging, which with Japan's shifting demographics, is a large and growing opportunity for the co-op.

Research shows Japanese consumers are willing to pay a premium of up to 50% for products that have added health and nutrition benefits, and with an aging population, there is an increasing appetite for products that support wellbeing, mobility and combat cognitive decline.

Fonterra is well placed to meet this growing demand. Its proteins are designed to help people maintain muscle mass for better quality of life, its dairy lipids help improve mood and its probiotics support immunity and digestion.

Japan is also one of Fonterra's largest markets for cheese, which it sells to customers through its ingredients channel.

As the world's fourth largest economy and New Zealand's fifth largest export market, Japan presents a lot of opportunities in science, innovation, food and agriculture.

For Fonterra, this means partnering with customers to make innovative, high-quality ingredients to meet Japan's growing demand for dairy nutrition.

More like this

Aussie farmers get A$8.60/kgMS as opening milk price

Australian dairy farmers supplying Fonterra are getting an opening weighted average milk price of A$8.60/kgMS for the new season or around NZ$9.26/kgMS -  NZ74c less than New Zealand suppliers, based on the current exchange rate.

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when challenged on a perceived lack of progress on various policy promises.

Featured

Editorial: Time for common sense

OPINION: The case of four Canterbury high country stations facing costly and complex consent hearing processes highlights the dilemma facing the farming sector as the country transitions into a replacement for the Resource Management Act (RMA).

National

DairyNZ Farmers Forum underway

Over 300 farmers and rural professionals have gathered in Hamilton for the first DairyNZ Farmers Forum for this year.

Machinery & Products

Shearing legend hooked on CanAm

Sir David Fagan, world-renowned competitive sheep shearer with 642 shearing titles worldwide and a knighthood to his name, now runs…

50 years of tractor pull

This year, the Fieldays Tractor Pull, in association with PTS Logistics, mark a major milestone – 50 years of crowd-thrilling…

The Wrangler's birthday bash

It's the Wrangler Limited’s 30th birthday and to celebrate the milestone a prototype of the E Series Wrangler - a…

» Latest Print Issues Online

Milking It

Free speech

OPINION: The Free Speech Union is taking this one too far.

Drug survey

OPINION: New national data from The Drug Detection Agency (TDDA), a leading workplace drug tester, shows methamphetamine (meth) use is…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter