increase font size
Fonterra showcases its products in Tokyo during Prime Minister Christopher Luxon’s recent visit to Japan.
Fonterra was part of a recent New Zealand business delegation to Japan, a market that is one of the co-operative's top export destinations for high-quality, innovative dairy ingredients.
The co-op's director globla sustainability, stakeholder affairs and trade Simon Tucker, part of the delegation headed by Prime Minister Christopher Luxon, says quality, food and technology come to mind when thinking about Japan.
"And these are well aligned to what is key to our business in Japan, which is using our dairy science expertise to help meet a growing demand for foods that support healthy living," says Tucker.
"Our grass-fed dairy plays particularly well into products designed to promote healthy aging, which with Japan's shifting demographics, is a large and growing opportunity for Fonterra," he adds.
Fonterra's protein ingredients are popular with its Japanese custoemrs, many of which have been specifically developed for the Japanese market or as individual customer applications. The co-op actively works with customers, technical experts and its team at its Research and Development Centre to meet exact customer requirements.
Any visitor to Japan who steps into a 7-Eleven store has a good chance of finding protein fortified drinks and yoghurts containing Fonterra farmers' milk.
Fonterra's grass-fed dairy plays particularly well into products designed to promote healthy aging, which with Japan's shifting demographics, is a large and growing opportunity for the co-op.
Research shows Japanese consumers are willing to pay a premium of up to 50% for products that have added health and nutrition benefits, and with an aging population, there is an increasing appetite for products that support wellbeing, mobility and combat cognitive decline.
Fonterra is well placed to meet this growing demand. Its proteins are designed to help people maintain muscle mass for better quality of life, its dairy lipids help improve mood and its probiotics support immunity and digestion.
Japan is also one of Fonterra's largest markets for cheese, which it sells to customers through its ingredients channel.
As the world's fourth largest economy and New Zealand's fifth largest export market, Japan presents a lot of opportunities in science, innovation, food and agriculture.
For Fonterra, this means partnering with customers to make innovative, high-quality ingredients to meet Japan's growing demand for dairy nutrition.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.
OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.
Fonterra has delivered a fifth straight year of record organic milk price for farmer suppliers.
Fonterra says favourable weather conditions supporting pasture growth is boosting milk production.
Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.
New Zealand is closer to eradicating bovine TB than ever before, but possums remain a threat, says Beef + Lamb New Zealand.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
The ACT Party says media reports that global dairy giant Nestle has withdrawn from the Dairy Methane Action Alliance shows why New Zealand needs to rethink its approach to climate.
If there was a silver lining in the tragedy that was Cyclone Gabrielle, for New Zealand Young Grower of the Year, Grace Fulford, it was the tremendous sense of community and seeing first-hand what good leadership looks like.
New research could help farmers prepare for a future where summer rainfall is increasingly unpredictable and where drought risk is rising, no matter what.
OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.
OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…
