European dairy giant Arla Foods claim young people in the UK are being bullied for eating dairy products.
Arla Foods’ board met in London recently to approve the expansion plan put forward by management; the money will go into new, expanded and improved production capacity as well as innovative technology.
Arla chairman Ake Hantoft says all investments by Arla Foods are made to secure long-term growth and profit for its 11,200 farmer owners across Europe.
“Arla has a history of good investing for sustained growth. The board has decided to increase our investments… because we have identified new projects and investments with short and long term potential for significant return.
“The business growth these investments will create for our company will generate growth opportunities for our farmer owners. We see the investments as essential to the future of our business.”
Arla grew 50% in the last decade and now operates in 120 countries. It has three key areas in view for investment: meeting the growing demand for dairy, healthy and natural products that match consumer lifestyles; leading in whey; and sustainable food production.
While global milk production continues to be volatile, dairy consumption worldwide is growing faster than it ever has.
About 50% of the new investment will be on projects aimed at growing Arla Foods’ sales outside Europe; its fastest growing markets are Middle East and North Africa, China and Southeast Asia, Sub-Saharan Africa and the US.
Two thirds of this year’s spending will be to raise Arla’s European production capacity: $450m in Denmark, $140m in the UK, $130m in Sweden and $110m in Germany; $60m is earmarked for production in other countries.
The aim is to grow the co-op’s positions in key dairy categories and markets where Arla is already a key player, says chief executive Peder Tuborgh.
“Our ambition is to create an even stronger foundation for our farmer owners and our future business growth.”