OPINION: First they demanded plant-based 'milk', now they want it priced cheaper than real milk.
The $3.5 million advertising campaign, which seems to blame regional councils for the poor state of national water infrastructure, hasn't been of much help.
A working group recommended major changes to the proposal but the Government isn't too keen on most of them.
For the rural sector, the major concerns are that all the current water assets owned by individual councils around the country will be taken over by of these four new entities, while the governance of these will allow little or no real local input.
With the Government lagging in latest opinion polls, the Three Waters saga is one less headache the Beehive's ninth flood could do without.