Animal rights group, People for the Ethical Treatment of Animals (PETA’s) request to erect a billboard memorialising 21 cows killed in a tractor-trailer crash in North Carolina has been turned down.
Northern Territory Cattlemen’s Association chief executive Ashley Manicaros said the collars are a useful tool in stopping cattle wandering onto unfenced roads where they endanger people and themselves. Their use has also become legal in the state.
However, PETA calls the technology ‘torture devices’ and said “some people” had compared them to the pain equivalent of being stabbed in the neck.
The website for the product, however, says that it is much safer than existing technology.