Strong wool market shows signs of recovery after prolonged slump
The strong wool market has improved in the past six months, despite drops in production over recent years.
The New Zealand Merino Company (NZM) says it will investigate claims of animal cruelty made by animal rights group PETA.
A week ago, PETA (People for the Ethical Treatment of Animals) claimed it had gone inside 11 New Zealand farms and shearing sheds producing ZQ-certified wool.
For a wool grower to be ZQ-certified, they must adhere to a number of standards including those around animal welfare, fibre quality, care for the environment, and social responsibility.
PETA says that in footage it obtained and released shearers can be seen kicking and beating sheep, and sheep were left with gaping wounds that were stitched up without painkillers.
The organization states that shearers working at the Lake Hawea farm leased by former American TV show host Matt Lauer stepped on a thrashing sheep’s neck, and sewed up a sheep’s wound without painkillers.
However, despite PETA’s claims, NZM says the farm is not and has never been a supplier to its ZQ Programme.
In a statement to media, the company said it does not tolerate breaches of animal welfare guidelines.
“We are committed to investigating all allegations and urge PETA to provide us more detail about filming locations and the timing of the recordings,” NZM says.
“Should any ZQ accredited farms be identified during the investigation, alongside the New Zealand Ministry for Primary Industries and our third-party audit body Control Union we will take all necessary and appropriate action, up to and including expulsion from the programme,” the company states.
The Meat Industry Association of New Zealand (MIA) today announced that Chief Executive Officer Sirma Karapeeva has resigned from the role.
The winners of the 2026 Hawke’s Bay/Wairarapa Dairy Industry Awards were announced at the annual awards dinner held at Copthorne Solway Park in Masterton on Thursday evening.
Environment Southland is welcoming this week’s decision by the Environmental Protection Authority (EPA) to approve the release of Blaptea elguetai, a leaf‑feeding beetle that will help control the highly invasive Chilean flame creeper.
This March, the potato industry is proudly celebrating International Women’s Day on 8 March alongside the International Year of the Woman Farmer, recognising the vital role women play across every part of the sector — from paddocks and packhouses to research, leadership, and innovation.
Fruit trader Seeka posted a record profit and returns to shareholders in 2025.
Recent weather events in the Bay of Plenty, Gisborne/Tairawhiti, and Canterbury have been declared a medium-scale adverse event.

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