OPINION: Greenpeace is continuing its crusade against Fonterra, this time over its 'Simply Milk' product line.
The lobby now claims Fonterra's 'Carbon Zero' claim is "based entirely on ineffective carbon offsetting", despite carbon offsetting being a major part of the Labour-Greens backed policy for NZ.
Greenpeace claims that this is an embarrassment for Fonterra, and for New Zealand, which prides itself on being a 'clean green' producer. It claims this is cynical greenwash. Change the record.
What's embarrassing is Greenpeace bagging New Zealand farmers, who are already among the most efficient in the world, with an on-farm carbon footprint approximately one third of the global average.