Tuesday, 18 February 2025 10:25

Grass-fed faux pas

Written by  Milking It

OPINION: It seems Fonterra has quietly conceded a labelling faux pas on its iconic butter brand.

Greenpeace claims that new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which the environment lobby says falsely claimed that Fonterra dairy cows are ‘100% New Zealand grass-fed’.

In late September 2024, Greenpeace announced that it was suing Fonterra for ‘false’ claims on the dairy giant’s Anchor Butter packaging, which claimed to be ‘100% New Zealand grass-fed’. The lawsuit was met with vehement denial from the dairy giant, even though its own grassfed standard, available online, allows for up to 20% of a cow’s diet by dry matter volume to be palm kernel.

However, Fonterra Brands’ statement of defence has revealed that since the lawsuit was announced, it has removed the contested logo from the butter packaging, in a move Greenpeace says is an admission of guilt. The logo now reads ‘grass-fed’, it claims.

More like this

Fonterra sticking to $10/kgMS milk price

Fonterra has reaffirmed a forecast milk price mid-point of $10/kgMS for its farmer shareholders, with just over two months of the 2024-25 season left to run.

King Island rescue

OPINION: Two Australian cheesemakers have rescued the iconic Tasmanian cheese company King Island Dairy.

Featured

East Coast Expo delivers two action-packed days of events

The recent East Coast Farming Expo, held over two days at Wairoa, offered an insight into the current state of agriculture on the east of the North Island, at a time when the locals are remembering the second anniversary of Cyclone Gabrielle.

Sensors may aid early detection

A Research programme supported by Beef+Lamb NZ is investigating the potential of ‘accelerometer’ sensors for early detection of conditions such as facial eczema (FE) in sheep.

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…

» Latest Print Issues Online

Milking It

King Island rescue

OPINION: Two Australian cheesemakers have rescued the iconic Tasmanian cheese company King Island Dairy.

Baileys vegan flavour

OPINION: World famous liqueur maker Baileys is the latest to dabble with plant-based products.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter