Tuesday, 18 February 2025 10:25

Grass-fed faux pas

Written by  Milking It

OPINION: It seems Fonterra has quietly conceded a labelling faux pas on its iconic butter brand.

Greenpeace claims that new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which the environment lobby says falsely claimed that Fonterra dairy cows are ‘100% New Zealand grass-fed’.

In late September 2024, Greenpeace announced that it was suing Fonterra for ‘false’ claims on the dairy giant’s Anchor Butter packaging, which claimed to be ‘100% New Zealand grass-fed’. The lawsuit was met with vehement denial from the dairy giant, even though its own grassfed standard, available online, allows for up to 20% of a cow’s diet by dry matter volume to be palm kernel.

However, Fonterra Brands’ statement of defence has revealed that since the lawsuit was announced, it has removed the contested logo from the butter packaging, in a move Greenpeace says is an admission of guilt. The logo now reads ‘grass-fed’, it claims.

More like this

Synlait's back

OPINION: After years of financial turmoil, Canterbury milk processor Synlait is now back in business.

Media pile on

OPINION: Staying on media double standards, another example of the woke media was on full display last week.

Double standards

 

OPINION: As soon as RNZ realised MP Andrew Hoggard's sister worked for Dairy Companies Association of NZ (DCANZ) and was, shock horror, lobbying government on behalf of its members, it wasted no time accusing him of not managing conflicts of interests.

Featured

Feed help supplements Canterbury farmers meet protein goals

Two high producing Canterbury dairy farmers are moving to blended stockfeed supplements fed in-shed for a number of reasons, not the least of which is to boost protein levels, which they can’t achieve through pasture under the region’s nitrogen limit of 190kg/ha.

National

Lame stories from a country vet

Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s…

Machinery & Products

Amazone extends hoe range

With many European manufacturers releasing mechanical weeding systems to counter the backlash around the use and possible banning of agrochemicals,…

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

» Latest Print Issues Online

Milking It

Greenpeace a charity?

OPINION: Should Greenpeace be stripped of their charitable status? Farmers say yes.

Synlait's back

OPINION: After years of financial turmoil, Canterbury milk processor Synlait is now back in business.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter