Actor and longtime animal rights activist James Cromwell superglued his hand to a Starbucks counter in New York City recently to protest the coffee chain's extra charges for vegan milk.
The "glue-in" protest was organized by People for the Ethical Treatment of Animals (PETA) which live-streamed on social media.
What started as demanding a cheaper price for fake milk, turned into a rally cry against dairy farming.
The Oscar-nominated actor was poste up on the Midtown Manhattan Starbucks counter for at least 35 minutes, leading chants and railing against the living conditions for dairy cows, and the environmental consequences of dairy farming.
Police officers eventually arrived and shut down the store.