Friday, 04 September 2020 06:22

Advert furore

Written by  Milking It

OPINION: Fonterra has copped a serve for allowing non-farming jobs on its Farm Source platform.

Milking It hears that one complainant contacted the cooperative asking why it wasn’t monitoring the Farm Source job site, noting that there was a surge in non-farming jobs advertised on a site surely intended for farmers.

The co-op admits there were a number of non-farming jobs posted, but says they have all now been taken down. “We are investigating how this is happening to ensure we prevent it from continuing to occur,” says a Fonterra statement.

The Farm Source platform is only accessible by Fonterra shareholders, raising the question, how did these non-farming jobs get posted in the first place. With the industry looking to fill a huge labour shortage, the only jobs this site should display are dairy jobs.


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