increase font size
The Toyota RAV 4.
Now entering its 21st year since the launch in 1995, the Toyota RAV 4 has graced the yards or driveways of 28,500 buyers and retains its dominant stake in the competitive SUV market.
Eight times since 2001 it has taken top the spot, including the last four years. To commemorate the milestone Toyota is launching a special Edition 21, limited to 100 units, and sure to be snapped up quickly.
Based on the 2L GXL 2WD variant, and offered in Blue Gem, Ink or Glacier White exterior colours, all have silver accents on the front and rear bumpers, door mirrors and wheel arches. Further detail is lower door mouldings offset by a black back door garnish, also used on the lower section of the rear bumper.
Dual five spoke, 18 inch alloys combine with exclusive Edition 21 badging, a genuine nudge bar and complementary black headlining and pillar trims on the interior.
Now in its fourth generation since the 1995 launch, the gutsy little performer shows no signs of lying down, and brings the latest technology to an army of shrewd buyers. That technology includes Toyota Safety Sense, lane departure alert with steering assist, dynamic radar cruise control and automated high beam control.
The package also includes blind spot monitoring, rear cross traffic alert and hill start control, seven airbags, and a rear camera combined with front and rear and parking sensors, which all combine with the solid construction to achieve a 5-star ANCAP safety rating.
Over the years, the RAV4 has proven to be a vehicle that appeals to all markets, taking the number one passenger vehicle spot in New Zealand and in other major markets, with over a million vehicles sold to date this year, making it the world’s most popular passenger and recreational vehicle.
The war for supremacy in the ute market is still being waged by market leaders Toyota and Ford, with the Hilux and Ranger.
Over the ditch in Australia, Toyota utes and trucks are the workhorses of the country’s economy.
When the 8th generation Toyota Hilux arrived in late 2015, it was a major departure from the Hilux of old.
With Ford holding the reins of the ute market since about 2014, it was always going to be a case of when – not if – Toyota NZ would deliver a model to compete.
When American retail giant Cosco came to audit Open Country Dairy’s new butter plant at the Waharoa site and give the green light to supply their American stores, they allowed themselves a week for the exercise.
Fonterra chair Peter McBride says the divestment of Mainland Group is their last significant asset sale and signals the end of structural changes.
Thirty years ago, as a young sharemilker, former Waikato farmer Snow Chubb realised he was bucking a trend when he started planting trees to provide shade for his cows, but he knew the animals would appreciate what he was doing.
Virtual fencing and herding systems supplier, Halter is welcoming a decision by the Victorian Government to allow farmers in the state to use the technology.
DairyNZ’s latest Econ Tracker update shows most farms will still finish the season in a positive position, although the gap has narrowed compared with early season expectations.
New Zealand’s national lamb crop for the 2025–26 season is estimated at 19.66 million head, a lift of one percent (or 188,000 more lambs) on last season, according to Beef + Lamb New Zealand’s (B+LNZ) latest Lamb Crop report.
President Donald Trump’s decision to impose tariffs on imports into the US is doing good things for global trade, according…
Seen a giant cheese roll rolling along Southland’s roads?
