The launch of the Series 2 HSV SportsCat was an endorsement of the risky decision to take the performance brand into the crowded high-end ute market.
These will include wheel-arch fender flares, a new black grille, underbody protection, DuraGuard spray-on tub liner and a soft-drop tailgate.
Said to enhance the overall aesthetics of the vehicle, the new flares and grille are complemented by the underbody protection, DuraGuard spray-on tub liner and the innovative soft-drop tailgate in the functionality stakes.
In particular, the new tailgate, available exclusively on the updated Colorado Z71 has none of the the traditional thumping ‘drop action’ of tailgates that can catch users unawares.
This is undeniably the hero 4x4 model of the Colorado range.
The new features of the Z71 build on other exclusive features including 18-inch alloy wheels, leather interior and heated front seats. The upgrades are included in an unchanged recommended retail price.
In addition, the new Colorado Z71 joins all other new vehicles sold at authorised Holden dealers in having a three-year free scheduled servicing plan, three-year free roadside assistance and three-year free warranty.
In other Holden news, the change in company strategy last September to focus on SUV and LCV, to meet changing consumer preferences, seems to be bearing fruit. The September 2019 result is up 47% compared with the same month last year, achieving a 9.2% market share, which placed the brand in second spot for the month and fourth overall for 2019.
Year to date, all Holden LCV and SUV models have registered substantial growth, attributable to the renewed focus, as shown by Colorado sales up almost 10%, Trax up by more than 40%, Equinox up 50% and Trailblazer up a massive 60%.
Significantly, Acadia was the biggest seller in the large SUV segment for September and Colorado achieved third in segment for the month.