Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
Run by a small group of dairy farmers, SMASH run events throughout the country to empower farmers on farm and animal management.
It is inviting farmers to take part in an online survey on paths to farm ownership.
“We want to find out what career path dairy farmers have taken, and what their plans are for the future,” says SMASH.
“Have you bought a farm? are you planning to buy a farm? Or is farm ownership not your end goal?
“Whatever your farming career path, we would like to hear from you. We want to find out what dairy farming career end goals look like nowadays and how people who buy farms have achieved their ownership dream.
“Once we have the results, we are going to share them so all farmers can benefit from what we learn.”
SMASH says it values farmers’ time, so people who fill in their survey will go in the draw to win one of two Kapiti Cheese hampers - (valued at $200 each and donated by Fonterra.
To complete the survey, visit www.smallerherds.co.nz or click here Pathways to Farm Ownership Survey (surveymonkey.com).
SMASH is running this research with funding and support from the Ministry for Primary Industries' Sustainable Food and Fibre Futures Fund and DairyNZ.
