increase font size
Kramp is the largest supplier of premium after market parts in Europe.
Agriculture brings with it several challenges and a level of uncertainty, so premium support for tractors and machinery is never far from a farmer's mind.
Power Farming, one of the largest family-owned importers, distributors and retailers of farm machinery in the Southern Hemisphere, prides itself on exceptional service and parts support at both local and nationwide levels, with over 100,000-line items available.
A recent distribution agreement with parts specialist Kramp means this level of support will continue, and further expands the diversity of the product offering in other key areas of industry.
Like Power Farming, Kramp is a family oriented company. It was formed over 70 years ago and has since become the largest supplier of premium aftermarket parts in Europe. With an annual turnover in excss of €1 billion, the company offers over 500,000 products lines supporting the agricultural, forest, grasscare and construction sectors.
With 22 sales offices, 11 distribution hubs and a team of 3,000 employees, Kramp typically processes around 95,000 orders every day, resulting in around 10 million packages being sent to 40 countries around the world annually.
Looking to expand its global presence, the company identified New Zealand and Australia as strategic markets and so set out to find a high calibre partner who could help meet their goals. The approach of both companies was 'if we are going to do it, we are going to do it right' which meant the partnership was a few years in the making, finally leading to the alliance with the Power Farming Group. Key to the decision was a partner's ability to develop the market, the potential to invest in substantial levels of stock and a professrional approach to supporting a loyal customer base - all attributes Kramp found at Power Farming.
Sharing the same core values, Power Farming and Kramp recognise that customers are the key priority, along with a need for local representation and building relationships with knowledgeable staff.
The partnership will allow Power Farming to expand and broaden its product offering, particularly for non-Power Farming tractor brands aged from 3 to 5 years old or late model units just out of the original warranty period. The focus, heading towards the upcoming spring season, will be the introduction of ranges to support the grassland and harvest arena, cover the parts requirements of most major manufacturers, alongside day to day necessities such as PTO shafts, supplementary lighting and 12-volt spray equipment, together with Comet spray pumps and Arag spray controllers.
Offering a quality product, designed and manufactured to OEM quality, often from the same source as those originals, the Kramp ranges always offers a cost-effective method of keeping front-line plant and machinery operating.
In announcing the collaboration, group parts manager for Power Farming, David Pritchard, says "we have always prided ourselves that exceeds our customers' expectations, with high pick rates and a true 24/7 availability 364 days a year. Working with Kramp adds another string to our bow."
The market is in decline in the United States, Canada and Brazil. In Europe, sales are falling in Germany, France and Spain. Turkey is experiencing a sharp decline, whilst the economic strategies and policies implemented by India and China are driving purchases in both countries.
Areare Farms, a dairy operation in the Waikato region spanning multiple properties and milking 760 cows, now has Jenna and her brother Brian Rogers, the third generation of the family business, working alongside their parents Phil and Jackie.
Hamilton-based manufacturer SAM Machinery and Hawke’s Bay’s Tabula have joined forces to offer customers more ways to connect its spreaders with the technology they already use in the cab.
Installing two GEA DairyRobots R9500s marks a major step in the Coubrough family’s journey towards a more automated, future-ready farming operation.
Claas built its first variable chamber round baler - the Variant 100 - in 1996, so 2026 marks 30 years and the fifth generation of the Variant name, recently complemented by the new Cerex Series introduced in 2025.
Three men have been sentenced in District Courts after Ministry for Primary Industries prosecutions over animal welfare, food safety and cattle tracing offences.
Fonterra’s 2026 financial year was a year of delivery, with record volumes of milk collected, processed and shipped by the co-op.
OPINION: The Government's decision to reinstate agriculture and horticultural science as a standalone subject from Year 11 is the right one.
Dairy farmers, still holding onto their Fonterra shares despite switching milk supply elsewhere or exiting the industry, now face a stricter share sell-down requirement.
Hamilton-based agritech company Aimer Farming has completed a $3 million capital raise to support its next stage of growth, including a beef farming product due to launch in 2027.
When dairy manager Miriam Lauridsen learned the farm, she was joining held weekly health and safety meetings, she initially thought that was “a bit over the top”. Experiencing that culture changed her mind.
OPINION: It seems Canterbury processor Synlait is still in the doldrums.
OPINION: Get offside with New Zealand First leader Winston Peters at your own peril.
