Friday, 22 September 2023 11:55

New look for Euro brands

Written by  Staff Reporters
Sky Agriculture fertiliser spreader. Sky Agriculture fertiliser spreader.

Well known European brands Sulky, Sky and Prolog have been brought together under a single brand called Sky Agriculture, ditching their blue, green and red colour schemes for a new graphite grey and titanium white corporate look.

All part of the Burel Group, the company is looking to build on record net sales of €85 million for the 2022-2023 financial year, suggesting that the single-brand strategy will enable it to adapt to the changing face of agricultural equipment distribution in Europe in a market that is becoming more concentrated.

The creation of Sky Agriculture is also intended to support the group’s export growth, that currently sees around 40% of production sold outside of France, with a short-term aim of pushing this to 50%.

Dairy News understands that the first Sky Agriculture branded machines are already leaving the group’s four production sites of Carvin, Fontenay and Chateaubourg in France, and Osasco in Italy, with the new look to be publicly showcased at the German Agritechnica Event in November.

More like this

Farmer-led group buys Novag

While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets, intellectual property and staff of the French manufacturer have been acquired by a new organisation called Agriculture Nouvelle Génération.

Featured

Being a rural vet is ‘fantastic’

Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s New Zealand Veterinary Association Te Pae Kīrehe (NZVA) awards.

National

Lame stories from a country vet

Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s…

Machinery & Products

Gongs for best field days site

Among the regular exhibitors at last month’s South Island Agricultural Field Days, the one that arguably takes the most intensive…

Amazone extends hoe range

With many European manufacturers releasing mechanical weeding systems to counter the backlash around the use and possible banning of agrochemicals,…

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

» Latest Print Issues Online

Milking It

Less hot air

OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where…

Dollars go offshore

OPINION: The Advertising Standards Authority’s 2024 report revealed that not only is social media rotting our brains, it is also…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter