Friday, 22 September 2023 11:55

New look for Euro brands

Written by Staff Reporters

font size decrease font size increase font size
Print
Email

Sky Agriculture fertiliser spreader.

Well known European brands Sulky, Sky and Prolog have been brought together under a single brand called Sky Agriculture, ditching their blue, green and red colour schemes for a new graphite grey and titanium white corporate look.

All part of the Burel Group, the company is looking to build on record net sales of €85 million for the 2022-2023 financial year, suggesting that the single-brand strategy will enable it to adapt to the changing face of agricultural equipment distribution in Europe in a market that is becoming more concentrated.

The creation of Sky Agriculture is also intended to support the group’s export growth, that currently sees around 40% of production sold outside of France, with a short-term aim of pushing this to 50%.

Dairy News understands that the first Sky Agriculture branded machines are already leaving the group’s four production sites of Carvin, Fontenay and Chateaubourg in France, and Osasco in Italy, with the new look to be publicly showcased at the German Agritechnica Event in November.

Published in Machinery & Products

More like this

Stationary Mixing Tank Gets Job Done Quickly, Efficiently

During calf rearing, logistics can play an important role in getting the job done quickly and efficiently.

Massey Ferguson to Add Compact Tractors in ITL partnership

Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.

Case IH Wins EIMA Award for Optum Suspension System

With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.

The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.

In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.

Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.

Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”

Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.

www.caseih.com

Agrifac Hybrid Sprayer Expected to Cut Fuel Use by 35%

Becoming the norm in the automobile industry, but much less so in agriculture, Dutch self-propelled sprayer manufacturer Agrifac has developed a diesel-electric version of its Vanguard 55.

MF 7S Mark 2: New 170-245hp Tractor Range Unveiled

Building on the success of the existing Massey Ferguson 7S series, ahead of the upcoming EIMA Show, the manufacturer has announced the arrival of its new MF 7S MARK 2 range, offering six choices from 170 to 245hp, positioned between the current MF 7S and the MF 8S Xtra series.