B+LNZ Chair Highlights Future Focus at Annual Meeting
The Beef + Lamb New Zealand (B+LNZ) annual meeting held in Timaru today saw directors' fees raised and the appointment of KPMG as an auditor for the levy body.
The legendary Toyota Land Cruiser Prado has been reimagined as the ultimate support vehicle for the New Zealand roadie.
Driven by Beef + Lamb Ambassador and rugby super star Stacey Waaka, the Lamb Cruiser is heading on a tour of Bay of Plenty beaches, rugby clubs, and barbecues to put both the Prado's torque and New Zealand lamb's recovery credentials to the taste test.
"We wanted to create something that celebrated performance in a way Kiwis understand," says Chris Bussenschutt, CEO at Pacific Toyota.
"The Prado is built to go the distance. Beef and lamb help people do the same. It's a natural pairing."
"I love the Lamb Cruiser," says Waaka.
"I'm looking forward to taking it to the beach with my whanau, enjoying the sun with good times, and some good kai."
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Beef + Lamb NZ Inc is the domestic marketing body responsible for brand reputation and promotion of beef and lamb within NZ.
It shares the same name with the levy-paying body that represents NZ sheep and beef farmers.
