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Prime Minister John Key (right) with Irish Ambassador Noel White at the National Fieldays this year.
Irish farm machinery sales are now a commonplace in New Zealand, as shown by the Irish presence at the National Fieldays.
In June 17 Irish companies exhibited, either via the Enterprise Ireland site and distributor sites. Confirmed sales exceed $1 million, and leads could yield $5m in sales.
Enterprise Ireland director for Australasia, Mary Kinnane, is delighted: “We’re proud of the relationship developed by these companies and the Fieldays event.
“Kiwi farmers are quick to see the value and improvements in efficiency this Irish-made machinery can offer. The event allows new and innovative Irish companies to show their products to the NZ market.”
Fieldays chief excecutive Jon Calder says, “we’re delighted to have welcomed 17 Irish companies and are proud of the relationships developed over the last nine years. We look forward to continuing to grow these links.”
Already causing a stir in the burgeoning ute sector, JAC (“Jack”) has raised its profile by being named as the latest major sponsor of June’s National Fieldays, where it will officially introduce its top-of-the-line T9 4WD double cab ute to the market, joining its fleet of 100% EV and Cummins diesel trucks.
With two months until National Fieldays at Mystery Creek, organisers say 90% of sites have been booked by exhibitors.
The Irish Minister of State for Rural Communities says his country and New Zealand face very similar challenges on a range of issues related to agriculture, including climate change, biodiversity and rural depopulation.
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