Farming smarter with technology
The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry professionals from across the country.
Already causing a stir in the burgeoning ute sector, JAC (“Jack”) has raised its profile by being named as the latest major sponsor of June’s National Fieldays, where it will officially introduce its top-of-the-line T9 4WD double cab ute to the market, joining its fleet of 100% EV and Cummins diesel trucks.
The alignment with Fieldays underscores JAC’s ambition to establish itself as a key player in the ute sector, showcasing JAC as the ultimate ‘JAC of all trades’.
“Being a brand that’s new to New Zealand, we’re stoked to be getting behind Kiwis and supporting the team at Fieldays,” says JAC NZ general manager Andrew Craw.
“Before launching the T9 here we’ve been putting it through its paces both on and off NZ roads. It’s been tested for Kiwis by Kiwis; built with truck DNA, it’s a proven workhorse.”
It also achieved a 5-star ANCAP safety score. To celebrate the partnership, every Friday throughout May, JAC and Fieldays will be parking up in locations around the Waikato to show off the JAC T9. Everyone is encouraged to keep an eye on social media for location details, drop by and grab a free pie.
“We’re looking forward to kicking off Pie Day Friday. The pies are on us, and we’ve also got some Fieldays tickets to giveaway too,” says Craw.
“We are really excited to have JAC on board and help them showcase a ute that has been built with truck DNA to the New Zealand market at Fieldays,” says Richard Lindroos, CEO, New Zealand National Fieldays Society.
“We reckon this will be a hit with the hardworking farmers and tradies who know the value of a good smokobreak.”
The new JAC T9 will be on display at Fieldays and scanning your registered Fieldays Smart Band will get you in the draw to win a JAC T9 complete with a tow bar.
Fieldays is also being supported with the use of a JAC 100% EV Light Duty Truck, allowing Fieldays and Mystery Creek Events Centre to reduce its carbon emissions with zero tailpipe emissions, alongside lowering operational running costs.
Horticulture and commercial vegetable growers in particular stand to be major beneficiaries of radical proposals by government to make sweeping changes to RMA regulations.
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Showcasing the huge range of new technologies and science that is now available was one of the highlights at last week's National Fieldays.
Coby Warmington, 29, a farm manager at Waima Topu Beef near Hokianga was named at the winner of the 2025 Ahuwhenua Young Maori Farmer Award for sheep and beef.
Northlanders scooped the pool at this year's prestigious Ahuwhenua Trophy Awards - winning both the main competition and the young Maori farmer award.
Red meat farmers are urging the Government to act on the growing number of whole sheep and beef farm sales for conversion to forestry, particularly carbon farming.
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