Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Richard Lindroos, CEO of New Zealand National Fieldays Society and JAC NZ general manager Andrew Craw, sealing the deal with a good old-fashioned steak pie.
Already causing a stir in the burgeoning ute sector, JAC (“Jack”) has raised its profile by being named as the latest major sponsor of June’s National Fieldays, where it will officially introduce its top-of-the-line T9 4WD double cab ute to the market, joining its fleet of 100% EV and Cummins diesel trucks.
The alignment with Fieldays underscores JAC’s ambition to establish itself as a key player in the ute sector, showcasing JAC as the ultimate ‘JAC of all trades’.
“Being a brand that’s new to New Zealand, we’re stoked to be getting behind Kiwis and supporting the team at Fieldays,” says JAC NZ general manager Andrew Craw.
“Before launching the T9 here we’ve been putting it through its paces both on and off NZ roads. It’s been tested for Kiwis by Kiwis; built with truck DNA, it’s a proven workhorse.”
It also achieved a 5-star ANCAP safety score. To celebrate the partnership, every Friday throughout May, JAC and Fieldays will be parking up in locations around the Waikato to show off the JAC T9. Everyone is encouraged to keep an eye on social media for location details, drop by and grab a free pie.
“We’re looking forward to kicking off Pie Day Friday. The pies are on us, and we’ve also got some Fieldays tickets to giveaway too,” says Craw.
“We are really excited to have JAC on board and help them showcase a ute that has been built with truck DNA to the New Zealand market at Fieldays,” says Richard Lindroos, CEO, New Zealand National Fieldays Society.
“We reckon this will be a hit with the hardworking farmers and tradies who know the value of a good smokobreak.”
The new JAC T9 will be on display at Fieldays and scanning your registered Fieldays Smart Band will get you in the draw to win a JAC T9 complete with a tow bar.
Fieldays is also being supported with the use of a JAC 100% EV Light Duty Truck, allowing Fieldays and Mystery Creek Events Centre to reduce its carbon emissions with zero tailpipe emissions, alongside lowering operational running costs.
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