Choosing the Right Genetics
OPINION: While some international systems reward milk volume and encourage breeding for larger-framed, high-output cows, New Zealand farmers operate under a very different set of incentives.
Each cow is fitted with a solar powered collar that in turn is coupled to an application that monitors the cow’s location, physical condition and pasture conditions.
Recently, the tech company has partnered with farmer-owned cooperative LIC to allow data flow between the Halter app and MINDA, saving farmers’ time and creating a seamless interface.
The Halter platform now sends highly accurate heat alerts to the MINDA app, LIC’s cloud-based herd management system, allowing farmers to schedule drafts within MINDA for on-heat cows.
In addition, Halter also allows farmers to gain access to some of their herd’s MINDA data via the Halter app, including calving date, mating sire ID and body condition score, providing them with an overall picture of herd performance, health and fertility to help them make more informed decisions on farm.
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Each cow is fitted with a solar powered collar that in turn is coupled to an application that monitors the cow's location, physical condition and pasture condition. |
“From day one, our goal has been to make farmers’ working lives better,” said Piggot. “Integrating Halter into MINDA is something farmers have asked for, and we’ve responded. It’s a perfect example of how Halter helps. Our integration simplifies the admin so farmers can get on with more important jobs.”
LIC chief executive David Chin says the farmer-owned co-operative is pleased to welcome Halter to its growing suite of wearables partners.
“Enabling MINDA to integrate with cow wearables is key to unlocking more value for our growing number of farmers who have invested in this technology. We’re excited to partner with Halter to provide more farmers with improved access to data and insights to make their lives easier.”
Piggot says the integration is an important step in the tech company’s evolution. He looks forward to continuing to foster relationships with partners who share a vision to support farming communities.
“We are on a path to an ecosystem where we connect partners to farmers to help drive business success. This LIC integration is the beginning of that journey.”
