Fieldays goes urban
OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard yakka.
Norwoods will handle sales, service and parts support, while Croplands provides extended technical and sprayer-specific expertise.
Aimed at developing the higher-end market in agriculture, where emerging technologies are bringing benefits in application, product usage and ultimately cost reduction, the partnership will cover all Croplands products from knapsack to self-propelled machines; but the deal will exclude some viticulture-specific machines subject to a separate agreement.
Sales and service training are now complete and plans are in place to visit supplier factories in Europe later in the year to investigate customisation of large mounted and trailed machines specifically for the NZ market.
Greg Small, area sales manager for Croplands, comments, "Norwood and Croplands share a common cultural identity and have similar visions, which starts with openness, which has already seen us share details of the 35+ development projects we are currently working on.
"The agreement will give Croplands a level of consistency across the country and will allow us to offer higher levels of service and an increased product range."
