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Power Farming staff with Fieldays chair Jenni Vernon after receiving their award.
It was a case of doing the double when Morrinsville- headquartered Power Farming took out the Large Outdoor and Supreme Site awards at the 2023 Fieldays.
Located at the bottom of the Gate 2 hill, the blue and red site was hard to miss with an expansive product display, eye-catching signage and dapper-looking team.
2023 marked a significant milestone for Power Farming as they celebrate their 75th year in business.
The company has exhibited at Fieldays for 53 of those years. To commemorate this achievement, the entire team adorned the original- style workwear worn by their predecessors, further emphasising the company’s rich history.
CEO Tom Ruddenklau said, “Tradition is important to us, and hosting and celebrating our customer base with good old-fashioned, authentic hospitality was at the forefront of every decision made about the site build”.
He noted that modern day technology, by way of the Fieldays App, helped their team members ready themselves for the arrival to site of each of their 1000 ticket-gifted guests, with check-in notification alerts as invited visitors entered the gate.
The judges’ assessment was based on Power Farming going above and beyond the norm to provide an exceptional user experience for visitors to their site, taking in criteria such as overall attractiveness, innovative site design, recognisable branding, and a clear focus on customer service.
David Natzke, coordinator of the Fieldays Site Awards, said, “It was great to see that the entire site had been designed with the history and story of this third-generation family business and their loyal customer base”.
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With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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