increase font size
Power Farming staff with Fieldays chair Jenni Vernon after receiving their award.
It was a case of doing the double when Morrinsville- headquartered Power Farming took out the Large Outdoor and Supreme Site awards at the 2023 Fieldays.
Located at the bottom of the Gate 2 hill, the blue and red site was hard to miss with an expansive product display, eye-catching signage and dapper-looking team.
2023 marked a significant milestone for Power Farming as they celebrate their 75th year in business.
The company has exhibited at Fieldays for 53 of those years. To commemorate this achievement, the entire team adorned the original- style workwear worn by their predecessors, further emphasising the company’s rich history.
CEO Tom Ruddenklau said, “Tradition is important to us, and hosting and celebrating our customer base with good old-fashioned, authentic hospitality was at the forefront of every decision made about the site build”.
He noted that modern day technology, by way of the Fieldays App, helped their team members ready themselves for the arrival to site of each of their 1000 ticket-gifted guests, with check-in notification alerts as invited visitors entered the gate.
The judges’ assessment was based on Power Farming going above and beyond the norm to provide an exceptional user experience for visitors to their site, taking in criteria such as overall attractiveness, innovative site design, recognisable branding, and a clear focus on customer service.
David Natzke, coordinator of the Fieldays Site Awards, said, “It was great to see that the entire site had been designed with the history and story of this third-generation family business and their loyal customer base”.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
As an independent review of the National Pest Management Plan for TB finds the goal of complete eradication by 2055 is still valide, feedback is being sought on how to finish the job.
Beef + Lamb New Zealand has launched an AI-powered digital assistant to help farmers using the B+LNZ Knowledge Hub to create tailored answers and resources for their farming businesses.
A tiny organism from the arid mountains of mainland Greece is facilitating a new way of growing healthier animals on farms across New Zealand.
Alliance has announced a series of capital raise roadshow event, starting on 29 September in Tuatapere, Southland.
OPINION: Everyone wants to go to heaven, but nobody wants to die.
State farmer Pāmu (Landcorp) has announced a new equity partnership in an effort to support pathways to farm ownership for livestock farm operators.
OPINION: Westland Milk may have won the contract to supply butter to Costco NZ but Open Country Dairy is having…
OPINION: The Gene Technology Bill has divided the farming community with strong arguments on both the pros and cons of…
