increase font size
Power Farming staff with Fieldays chair Jenni Vernon after receiving their award.
It was a case of doing the double when Morrinsville- headquartered Power Farming took out the Large Outdoor and Supreme Site awards at the 2023 Fieldays.
Located at the bottom of the Gate 2 hill, the blue and red site was hard to miss with an expansive product display, eye-catching signage and dapper-looking team.
2023 marked a significant milestone for Power Farming as they celebrate their 75th year in business.
The company has exhibited at Fieldays for 53 of those years. To commemorate this achievement, the entire team adorned the original- style workwear worn by their predecessors, further emphasising the company’s rich history.
CEO Tom Ruddenklau said, “Tradition is important to us, and hosting and celebrating our customer base with good old-fashioned, authentic hospitality was at the forefront of every decision made about the site build”.
He noted that modern day technology, by way of the Fieldays App, helped their team members ready themselves for the arrival to site of each of their 1000 ticket-gifted guests, with check-in notification alerts as invited visitors entered the gate.
The judges’ assessment was based on Power Farming going above and beyond the norm to provide an exceptional user experience for visitors to their site, taking in criteria such as overall attractiveness, innovative site design, recognisable branding, and a clear focus on customer service.
David Natzke, coordinator of the Fieldays Site Awards, said, “It was great to see that the entire site had been designed with the history and story of this third-generation family business and their loyal customer base”.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
Farm supplies trader Ruralco has recovered from two consecutive years of losses to post a $1.25 million profit for the 2025 financial year.
Naki Honey, a New Zealand manuka apiary company, has crafted what is believed to be the world's most expensive honey.
OPINION: Wool farmers believe the future of strong wool still holds promise.
Applications are open for Horticulture New Zealand's (HortNZ) 2026 scholarship programme, with 20 funding opportunities available.
OPINION: Farmers are being asked to celebrate a target that changes nothing for the climate, wastes taxpayer money, and ignores real science.
A move is underway to make the Wellington bureaucracy speed up the approval process for certain agrichemicals that farmers and growers are desperate to get their hands on.
OPINION: Microplastics are turning up just about everywhere in the global food supply, including in fish, cups of tea, and…
OPINION: At a time when dairy prices are at record highs, no one was expecting the world's second largest dairy…
