WMS taps into Dutch market

The company has appointed Driehoeven Melktechniek as its distributor in the Netherlands.

“This partnership is a great convergence of our mutual business values,” says Jamie Mikkelson, executive chairman of WM. Like us, Driehoeven Melktechniek is focused on providing total solutions for sustainable and profitable dairy farming.

“We share the same philosophy: first listen to dairy farmers so we understand their requirements and only then do we develop customised solutions to maximise a farm’s performance, productivity and profitability.”

Pieter Copal, managing director of Driehoeven Melktechniek, says the challenges facing dairy farmers in the Netherlands are great.

“It is our strength to offer solutions for these. To do so, we work with global and local suppliers where the price/quality is right and the service is high.

“We are therefore pleased with Waikato’s exclusive partnership for the Benelux. Waikato has distinctive products and invests a lot in new technologies that help farmers in their operations.”

WMS designs and manufactures a wide range of milking parlours, milking automation, milk management, milk cooling and milk hygiene, that is now available to the Netherlands.

The deal also allows Driehoeven Melktechniek to offer dairy farmers full system solutions, advice, 24/7 service, spare parts and maintenance.

Mikkelson says WMS was founded more than 50 years ago in New Zealand and now has an international reputation for reliability, product innovation, animal welfare, food production and environmental sustainability.

“We are constantly innovating and refining our smart milking technology so that farmers around the world can increase the value of their dairy cattle,” he says.

“We are proud to partner with Driehoeven Melktechniek to help farmers in the Netherlands farm more productively, cost-efficiently and profitably.”