Wednesday, 29 May 2019 07:55

When is a gouda not a gouda?

Written by  Pam Tipa
Future use of popular cheese names by NZ cheesemakers could be prohibited. Future use of popular cheese names by NZ cheesemakers could be prohibited.

Trade expert Stephen Jacobi says he thinks New Zealand cheesemakers are rightly concerned about a European Union plan to protect the names of common cheeses.

It is a concern in the context of the EU-NZ free trade agreement negotiations, he says.

“The Europeans say they are not looking to penalise in any way the generic names,” he told Dairy News. “They are saying they are only interested in the ones that have geographical connections.”

This means not ‘parmesan’ but ‘Parmigiano’, and not ‘gouda’ but ‘gouda hollanda’. 

But, Jacobi says, although the Europeans say that, they have listed a number of names that aren’t geographical, for example ‘feta’. But there is no place called ‘feta’.

“The EU says the list is a starting point but the concern is that we don’t know the rules that will apply to these generic names,” he says.

“That is a bit of a problem, but this is a negotiation that has to be worked through.”

Jacobi, executive director of the NZ International Business Forum and a former diplomat and trade advisor, says he also understands that the EU has not made a substantive offer on agriculture market access. 

“Until that has happened I don’t think they can expect NZ to start reciprocating on the names of certain cheeses. But this is a negotiation so it is still very much in play. 

“The dairy companies and the cheesemakers make a valid point and hopefully we can work this negotiation out so that some of the risks are reduced and some of the opportunities are magnified.”

Jacobi points out that he is commenting on the latest information he has, but there was a negotiating round in the previous week and he does not know what happened in that.

“My understanding is that in prior rounds they had not begun to negotiate seriously on market access for agriculture products.

“I don’t think they can be surprised that NZ is not willing to engage in other agriculture issues [at this stage].”

He says they have submitted a list but we don’t know exactly what the rules are. 

“The Europeans will tell you they have negotiated other FTAs and we can see from those the sorts of things they want in this one. But I think obviously our industry is saying it needs a lot more clarity.

“The use of generic names is important both within NZ and to NZ cheese products exported globally. 

“So it is important but it is a negotiation that will have to work its way through. But the dairy companies and cheesemakers are saying this is a key issue for them. It needs to be thought about in the context of the negotiation.”

This shows this negotiation is not as straightforward as some people might think, says Jacobi. 

“There has been a lot of talk about finishing this negotiation by the end of the year. It would be great if we could but there are still some very complicated issues to work out.”

More like this

Trade chaos coming?

International trade expert Stephen Jacobi says there could be “chaos” if President-elect Donald Trump sticks to his plan to slap high tariffs on goods from three key import markets.

Govt praised for handling of China over cyber attacks

One of the country's leading experts on China has praised the NZ Government for its handling of the recent incident with China over that country's cyber attack on two of our parliamentary institutions in 2021.

Featured

Low interest sustainability lending from Halter, banks

Dairy and beef farmers could be eligible for lower interest lending options for financing Halter on their farms, with ANZ, ASB and BNZ now offering a pathway to sustainability loans for New Zealand’s largest virtual fencing provider.

National

Ready to walk the talk

DairyNZ's Kirsty Verhoek ‘walks the talk’, balancing her interests in animal welfare, agricultural science and innovative dairy farming.

Dairy earnings bounce back

"We at Ministry for Primary Industries (MPI) and you at Dairy News said over six months ago that the dairy…

$10 milk price still on

Whole milk powder prices on Global Dairy Trade (GDT) remains above long run averages and a $10/kgMS milk price for…

Machinery & Products

West tackles all manures

Depending on your perspective, dairy farming brings with it the joys or problem of dealing with animal waste, be it…

Kuhn bags tech award

French company KUHN has won a EIMA Technical Innovation Award for its Baler Automation Technology.

» Latest Print Issues Online

Milking It

Spellcheck!

OPINION: A mate of Milking It’s was recently walking down the main street of the hub of the Horowhenua, Levin,…

Facts do count

OPINION: Donald Trump may fancy, and like to get, a Nobel prize for peace, but his chances of getting on…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter