No backing down
OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.
Anchor Milk and All Blacks are partnering again after 80 years.
More details on the Anchor milk-All Blacks partnership will be released later this month.
On July 31, 1935 the All Blacks and Anchor milk products embarked on the 17,000 tonne ship Rangitiki and set sail side-by-side for England – the beginning of Anchor’s partnership with the All Black’s tour of Britain, Ireland and Canada.
Fonterra Brands NZ director of marketing Clare Morgan says many of those 1935 players came from dairy farms, as many now still do, and it’s the shared values of the two that fuelled the original partnership and remains true today.
“NZ was built on the hard work and broad shoulders of its farmers. They tamed the land and made it productive.
“True grit and determination have always been the making of our dairy industry and our other world famous exports like the All Blacks.
“In partnering with the formidable All Blacks team… they showed what being NZ-made was all about.”
Morgan says the DNA of Fonterra dairy farmers and their local communities have always contributed to the All Blacks’ success.
“The work ethic and hands-on attitude of dairy farmers lends itself to performing well at the highest level.”
New Zealand must continue to educate Chinese consumers about the unique qualities of its red meat products and how they differ from competitors, says Silver Fern Farms chief executive Dan Boulton.
There are opportunities outside the farmgate for young farmers to further develop their skills, says 2025 Primary Industries Emerging Leader Award winner Bridie Virbickas.
A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.
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We're working through it, and we'll get to it.
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