Tuesday, 11 August 2015 09:15

Two top brands team up again

Written by 

Anchor Milk and All Blacks are partnering again after 80 years. 

More details on the Anchor milk-All Blacks partnership will be released later this month.

On July 31, 1935 the All Blacks and Anchor milk products embarked on the 17,000 tonne ship Rangitiki and set sail side-by-side for England – the beginning of Anchor’s partnership with the All Black’s tour of Britain, Ireland and Canada.

Fonterra Brands NZ director of marketing Clare Morgan says many of those 1935 players came from dairy farms, as many now still do, and it’s the shared values of the two that fuelled the original partnership and remains true today.

“NZ was built on the hard work and broad shoulders of its farmers. They tamed the land and made it productive. 

“True grit and determination have always been the making of our dairy industry and our other world famous exports like the All Blacks.

“In partnering with the formidable All Blacks team… they showed what being NZ-made was all about.”

Morgan says the DNA of Fonterra dairy farmers and their local communities have always contributed to the All Blacks’ success. 

“The work ethic and hands-on attitude of dairy farmers lends itself to performing well at the highest level.”

More like this

No backing down

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Thank goodness for milk

OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.

Fonterra unveils divestment plan

Fonterra is exploring full or partial divestment options for its global Consumer business, as well as its integrated businesses Fonterra Oceania and Fonterra Sri Lanka.

That'll do!

OPINION: While most of the country is still lamenting the All Blacks one point loss to the South Africans in the Rugby World Cup final, the Hound – always on the outlook for a cloud with silver lining – found one bright spot on the sporting front.

Featured

Horticulture exports hit $8.4B, surge toward $10B by 2029

A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.

National

Machinery & Products

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry…

» Latest Print Issues Online

Milking It

110,000 visitors!

OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.

Sticky situation

OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter