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OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.
Anchor’s new ads shows what a melancholy place a milkless world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water; starting the day off with bowls of water-soaked cereal; and causing grumpy cats everywhere to get even grumpier with Anchor’s Zero Lacto milk nowhere in sight.
These dystopian, devoidof- dairy scenes coupled with the simple statement ‘Thank Goodness for Milk’ remind viewers to remember the pivotal role milk plays.
Fonterra has reported a net profit of $1.1 billion for financial year ending July 31, 2024.
Fonterra farmers have received several pieces of good news this morning.
The outlook for dairy farms this season is better than anticipated.
Fonterra is investing $150 million on a new cool store at its Whareroa site in Taranaki.
Federated Farmers president Wayne Langford says while people are opening about mental health, there’s still disproportionately high rates of suicide and depression in rural communities.
Skewed policy, favouring forestry over farming, should be blamed for Alliance Group’s proposal to close its Timaru meatworks, says Federated Farmers.
FIL has launched a new online survey to gain valuable insights into the challenges dairy farmers face in meeting their milk quality and mastitis prevention goals.
Alliance Group has announced a proposal to close its Smithfield meat processing plant in Timaru, South Canterbury.
Lambing is now well advanced around much of New Zealand, including in areas where drought-like conditions are presenting real challenges for farmers, on top of a poor run of prices for their product.
A new trade agreement between New Zealand and the United Arab Emirates (UAE) could boost New Zealand’s halal meat exports.
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