Tuesday, 11 June 2024 15:59

Thank goodness for milk

Written by  Milking It

OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.

Anchor’s new ads shows what a melancholy place a milkless world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water; starting the day off with bowls of water-soaked cereal; and causing grumpy cats everywhere to get even grumpier with Anchor’s Zero Lacto milk nowhere in sight.

These dystopian, devoidof- dairy scenes coupled with the simple statement ‘Thank Goodness for Milk’ remind viewers to remember the pivotal role milk plays.

More like this

Cut the fat?

OPINION: Fonterra's decision to exit the ‘value-add’ game and sell its consumer brands business seems to have been met with more cheers than jeers, although some commentators are wary of the strategy to simplify.

Rural travel

OPINION: It seems ‘rural travel’ is getting very expensive these days.

Oat dear!

OPINION: A global plant-based milk company has confirmed it is not going ahead with its first UK factory.

Featured

Donated tractors welcome news

When Cyclone Gabrielle hit in February 2023, it left an estimated $13.5 billion worth of damage across New Zealand.

More choice with new distribution deal

Having taken over from the previous distributor, who represented the brand for two decades, Landini New Zealand marks the beginning of a new distribution deal with Norwood, with a first look at Fieldays.

National

Machinery & Products

Blender backs agri-tech startups

Product design and development consultant Blender says as part of its commitment to fostering innovation in agriculture and technology, it’s…

» Latest Print Issues Online

Milking It

Rural travel

OPINION: It seems ‘rural travel’ is getting very expensive these days.

Oat dear!

OPINION: A global plant-based milk company has confirmed it is not going ahead with its first UK factory.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter