Tuesday, 11 June 2024 15:59

Thank goodness for milk

Written by Milking It

font size decrease font size increase font size
Print
Email

OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.

Anchor’s new ads shows what a melancholy place a milkless world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water; starting the day off with bowls of water-soaked cereal; and causing grumpy cats everywhere to get even grumpier with Anchor’s Zero Lacto milk nowhere in sight.

These dystopian, devoidof- dairy scenes coupled with the simple statement ‘Thank Goodness for Milk’ remind viewers to remember the pivotal role milk plays.

More like this

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

Synlait lifts milk price to $10

Canterbury milk processor Synlait Milk has lifted its forecast base milk price for the season by 50c to $10/kgMS.

Fonterra's $64m investment to cut emissions by 9%

Fonterra is set to convert two coal boilers to wood pellets at its Clandeboye site in South Canterbury, a crucial step in Fonterra's commitment to exit coal by 2037.

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Milking fish

OPINION: It could be cod on your cornflakes and sardines in your smoothie if food innovators in Indonesia have their way.

Featured

Ham wins race for Kiwi Christmas favourite

Ham has edged out lamb to become Kiwis’ top choice for their Christmas tables this year.

DWN partners with Bayleys for conference

Dairy Women’s Network (DWN) has announced real estate company Bayleys will be the naming partner for its 2025 conference.

FMG launches 'Under Pressure' campaign

As New Zealand enters the summer months, rural insurer FMG is reminding farmers and growers to take extra care with a new campaign.

Stay safe over summer - St John

Hato Hone St John is urging Kiwis to have a safe summer this year.

Silt Recovery Taskforce wins national award

Hawke’s Bay’s Silt Recovery Taskforce has received the Collaboration Excellence Award at the Association of Local Government Information Management (ALGIM) Awards.

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

National

Fonterra ‘on track’ to meeting climate change, coal targets

Fonterra says it remains on track to meet its climate targets and be coal free in its North Island manufacturing.

Regional council agenda ‘to just reduce cow numbers'

South Canterbury dairy farmer and recently-retired Fonterra director Leonie Guiney has welcomed an announcement from the Canterbury Regional Council (ECan)…