Tuesday, 04 March 2025 11:25

No backing down

Written by  Milking It

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Greenpeace claims that new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which the environment lobby says falsely claimed that Fonterra dairy cows are '100% New Zealand grass-fed'.

However, the co-op has hit back. Fonterra says it stands behind its claim in relation to Anchor butter as "grass-fed" because its suppliers' cows' diet is predominantly grass and pasture, which includes grass, grass silage, hay and forage crops.

Fonterra will continue to strongly defend the claims brought against it, and will not be commenting further while this matter is before the courts.

More like this

Cuddling cows

OPINION: Years of floods and low food prices have driven a dairy farm in England's northeast to stop milking its cows and instead charge visitors to cuddle them.

Bikinis in cowshed

OPINION: An animal activist organisation is calling for an investigation into the use of dairy cows in sexuallly explicit content posted on social media and adult entertainment subscription site OnlyFans.

Dairy unity

OPINION: A last-minute compromise ensured that the election of the new Federated Farmers national dairy chair wasn't a repeat of the Super 15 rugby final - Canterbury versus Waikato.

That old chestnut

OPINION: Just as it's healthy for cockies to get out of the shed and off the farm occasionally to get a fresh perspective, Milking It reckons some academics would benefit from spending a few days in the real world.

Featured

National

Machinery & Products

» Latest Print Issues Online

Milking It

Cuddling cows

OPINION: Years of floods and low food prices have driven a dairy farm in England's northeast to stop milking its…

Bikinis in cowshed

OPINION: An animal activist organisation is calling for an investigation into the use of dairy cows in sexuallly explicit content…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter