Tuesday, 04 March 2025 11:25

No backing down

Written by Milking It

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OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Greenpeace claims that new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which the environment lobby says falsely claimed that Fonterra dairy cows are '100% New Zealand grass-fed'.

However, the co-op has hit back. Fonterra says it stands behind its claim in relation to Anchor butter as "grass-fed" because its suppliers' cows' diet is predominantly grass and pasture, which includes grass, grass silage, hay and forage crops.

Fonterra will continue to strongly defend the claims brought against it, and will not be commenting further while this matter is before the courts.

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