Tuesday, 04 March 2025 11:25

No backing down

Written by  Milking It

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Greenpeace claims that new legal documents from Fonterra Brands reveal that the dairy giant has removed labels from its Anchor butter packaging which the environment lobby says falsely claimed that Fonterra dairy cows are '100% New Zealand grass-fed'.

However, the co-op has hit back. Fonterra says it stands behind its claim in relation to Anchor butter as "grass-fed" because its suppliers' cows' diet is predominantly grass and pasture, which includes grass, grass silage, hay and forage crops.

Fonterra will continue to strongly defend the claims brought against it, and will not be commenting further while this matter is before the courts.

More like this

Ah Tatua, You've Done It Again!

Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.

Featured

Ah Tatua, You've Done It Again!

Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.

India FTA Unites NZ First, Greens

National’s much-touted free trade deal with India featured in the Rural Issues Debate at Mystery Creek, Hamilton on Wednesday night.

2026-27 Fishing Season Opens Across New Zealand

New Zealand's 2026-27 freshwater fishing season has opened, with anglers encouraged to head to rivers and lakes over the coming days as conditions look favourable across much of the country.

CODC Rejects Plan to Spread Sludge on Lauder Farmland

Central Otago District Council (CODC) has voted against a plan to spread treated sewage sludge from Cromwell and Alexandra on farmland near Lauder, a decision Federated Farmers says reflects strong opposition from rural residents.

National

Machinery & Products

» Latest Print Issues Online

Milking It

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter