Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
Cronin will head the co-op’s corporate affairs and Farm Source teams. He takes over Farm Source management from Miles Hurrell who was appointed chief executive in August.
Hurrell says the co-op is fortunate to have broad skills and experience on its management team.
“These two teams already share many of the same objectives and work together very closely on a day to day basis, in areas such as sustainability, communications, on-farm practices and more generally, a joint remit in connecting farmers to their cooperative.”
Cronin has worked in Fonterra for 17 years and is already a member of the executive leadership team, so he is well-placed and very much looking forward to leading the newly formed business unit, says Hurrell.
The change takes effect immediately
