Tuesday, 09 April 2019 09:41

Fonterra set to get tough on rogue farmers

Written by  Sudesh Kissun
The focus on sustainability is part of a new strategy being headed by Fonterra chairman John Monaghan (right) and chief executive Miles Hurrell. The focus on sustainability is part of a new strategy being headed by Fonterra chairman John Monaghan (right) and chief executive Miles Hurrell.

Fonterra is signalling a tougher stance on farmers who persistently fail to meet minimum standards of sustainability.

The co-op last week said it plans to become more sustainable in five key areas: environment, animals, milk, people and communities, and co-op and prosperity.

The new approach to sustainability onfarm is part of a new programme, The Cooperative Difference, unveiled last week. This stems from strategy, now being developed by the board and management, that will put sustainability at the heart of everything the co-op does, empowering it to maximise its New Zealand heritage and uniqueness and remain globally competitive.

Full details of The Cooperative Difference programme will be announced at the MyConnect conference in Dunedin next month.

Fonterra cooperative affairs managing director Mike Cronin says sustainability for the co-op is about more than the environment. 

“It’s about looking after our people, caring for animals, adapting to changing customer and consumer expectations, and respecting the communities and land where we live and work.

“We are proud of the global reputation Fonterra farmers have for producing high quality milk. 

“Farmers have made tremendous progress onfarm to date and The Co-operative Difference will help us take that good work to the next level so we can continue to create goodness for generations to come.”

For milk suppliers, a clearer edition of the co-op’s Terms of Supply and Farmers’ Handbook will be delivered in time for the 2019-20 season, outlining the minimum requirements onfarm. 

“We will streamline processes for managing non-compliance and ensure farmers are adequately supported in minor non-compliance issues,” the co-op says.

The existing demerit scheme for milk quality issues, the liquidated damages regime and a number of issue-specific consequences for failing to meet required standards will remain in place. 

“The co-op will take a firmer line with [farmers who] persistently fail to meet minimum standards, ultimately suspending collection when justified,” it says.

Cronin says consumers and customers increasingly want to know that their food choices support a sustainable future. “How we farm and make our products needs to reflect these aspirations so we can remain a globally competitive NZ cooperative,” he said.

“Our cooperative’s strong dairy heritage and pasture-based system seperates us from the pack but we must continue to earn our customers’ and consumers’ trust and loyalty.”

Making a difference

The Cooperative Difference will support Fonterra’s new strategy by:

- Recognising farmers who go beyond the minimum requirements to supply high-quality milk, care for their animals, protect the environment, support their people and community, and engage in their co-operative

- Helping other farmers follow suit by making existing onfarm requirements easier to understand and by providing tailored, industry-leading support services to those who want to improve

- Providing more information and advance notice to farmers about our future aspirations so they can plan and progress towards our shared ambitions

- Streamlining reporting and auditing to save farmers time and energy, and help the co-op protect its market position, strengthen its sustainability claims and drive demand for products that customers and consumers value most

- Supporting farms wanting to improve, while taking a firmer line with those who persistently fail to meet minimum standards, and exercising our rights to suspend collection.

More like this

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Chinese strategy

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

LCAs tackle false narratives

The quest to measure, report and make sense of the energy that goes into food production has come a long way in the past 25 years.

Featured

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Boost for hort exports

The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.

Better animal genetic gain system

A governance group has been formed, following extensive sector consultation, to implement the recommendations from the Industry Working Group's (IWG) final report and is said to be forming a 'road map' for improving New Zealand's animal genetic gain system.

National

OSPRI's costly software upgrade

Animal disease management agency OSPRI has announced sweeping governance changes as it seeks to recover from the expensive failure of…

Machinery & Products

BA Pumps expand

Cambridge based BA Pumps & Sprayers, specialists in New Zealand-made spraying equipment, has acquired Tokoroa Engineering’s product range, including the…

Entries open for innovation award

Fieldays and its renowned Innovation Awards are celebrating their 57th year, marking a longstanding tradition in the agricultural calendar, with…

» Latest Print Issues Online

Milking It

Chinese strategy

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

Not fair

OPINION: The Listener's latest piece on winter grazing among Southland dairy farmers leaves much to be desired.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter