Tuesday, 09 April 2019 09:41

Fonterra set to get tough on rogue farmers

Written by  Sudesh Kissun
The focus on sustainability is part of a new strategy being headed by Fonterra chairman John Monaghan (right) and chief executive Miles Hurrell. The focus on sustainability is part of a new strategy being headed by Fonterra chairman John Monaghan (right) and chief executive Miles Hurrell.

Fonterra is signalling a tougher stance on farmers who persistently fail to meet minimum standards of sustainability.

The co-op last week said it plans to become more sustainable in five key areas: environment, animals, milk, people and communities, and co-op and prosperity.

The new approach to sustainability onfarm is part of a new programme, The Cooperative Difference, unveiled last week. This stems from strategy, now being developed by the board and management, that will put sustainability at the heart of everything the co-op does, empowering it to maximise its New Zealand heritage and uniqueness and remain globally competitive.

Full details of The Cooperative Difference programme will be announced at the MyConnect conference in Dunedin next month.

Fonterra cooperative affairs managing director Mike Cronin says sustainability for the co-op is about more than the environment. 

“It’s about looking after our people, caring for animals, adapting to changing customer and consumer expectations, and respecting the communities and land where we live and work.

“We are proud of the global reputation Fonterra farmers have for producing high quality milk. 

“Farmers have made tremendous progress onfarm to date and The Co-operative Difference will help us take that good work to the next level so we can continue to create goodness for generations to come.”

For milk suppliers, a clearer edition of the co-op’s Terms of Supply and Farmers’ Handbook will be delivered in time for the 2019-20 season, outlining the minimum requirements onfarm. 

“We will streamline processes for managing non-compliance and ensure farmers are adequately supported in minor non-compliance issues,” the co-op says.

The existing demerit scheme for milk quality issues, the liquidated damages regime and a number of issue-specific consequences for failing to meet required standards will remain in place. 

“The co-op will take a firmer line with [farmers who] persistently fail to meet minimum standards, ultimately suspending collection when justified,” it says.

Cronin says consumers and customers increasingly want to know that their food choices support a sustainable future. “How we farm and make our products needs to reflect these aspirations so we can remain a globally competitive NZ cooperative,” he said.

“Our cooperative’s strong dairy heritage and pasture-based system seperates us from the pack but we must continue to earn our customers’ and consumers’ trust and loyalty.”

Making a difference

The Cooperative Difference will support Fonterra’s new strategy by:

- Recognising farmers who go beyond the minimum requirements to supply high-quality milk, care for their animals, protect the environment, support their people and community, and engage in their co-operative

- Helping other farmers follow suit by making existing onfarm requirements easier to understand and by providing tailored, industry-leading support services to those who want to improve

- Providing more information and advance notice to farmers about our future aspirations so they can plan and progress towards our shared ambitions

- Streamlining reporting and auditing to save farmers time and energy, and help the co-op protect its market position, strengthen its sustainability claims and drive demand for products that customers and consumers value most

- Supporting farms wanting to improve, while taking a firmer line with those who persistently fail to meet minimum standards, and exercising our rights to suspend collection.

More like this

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

No buyers

OPINION: Australian dairy is bracing for the retirement of an iconic dairy brand.

Grass-fed faux pas

OPINION: It seems Fonterra has quietly conceded a labelling faux pas on its iconic butter brand.

Featured

Fruit fly discovery 'concerning'

Horticulture New Zealand (HortNZ) says that discovery of a male Oriental fruit fly on Auckland’s North Shore is a cause for concern for growers.

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

Nedap NZ launch

Livestock management tech company Nedap has launched Nedap New Zealand.

National

Certainty welcomed

There's been very little reaction to the government science reform announcement, with many saying the devil will be in the…

Science 'deserves more funding'

A committee which carried out the review into New Zealand's science system says the underinvestment will continue to compromise the…

Machinery & Products

Landpower win global award

Christchurch-headquartered Landpower and its Claas Harvest Centre dealerships has taken out the Global After Sales Excellence award in Germany, during…

Innovation, new products galore

It has been a year of new products and innovation at Numedic, the Rotorua-based manufacturer and exporter of farm dairy…

» Latest Print Issues Online

Milking It

No buyers

OPINION: Australian dairy is bracing for the retirement of an iconic dairy brand.

RIP Kitkat V

OPINION: Another sign that the plant-based dairy fallacy is unravelling and that nothing beats dairy-based products.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter