Tuesday, 11 November 2014 00:00

Fonterra not flinching in Sri Lanka

Written by 
Fonterra chairman John Wilson Fonterra chairman John Wilson

FONTERRA CHAIRMAN John Wilson says the co-op remains committed to Sri Lanka despite its challenges over past 15 months.

 The situation has stabilised, he says; sales volumes have returned to levels before the co-op’s run-in with Sri Lankan authorities.

“We have been in the market for many years and we have a strong footprint; but it’s a very competitive market,” he told Rural News. Fonterra has been in Sri Lanka for about 50 years and its Anchor brand commands at least 60% market share.

But last August it faced product bans, court cases and angry demonstrators over its milk products. The company was banned by a Sri Lankan court from selling or advertising its products after the food safety authorities said they found high levels of the agricultural chemical dicyandiamide in two batches of milk powder. 

Fonterra vigorously disputed the finding and a court order later removed the ban, allowing the trade to continue.

Two months ago the Government again suspended the sale of some Anchor milk powder over food safety fears. Fonterra’s testing had cleared the product and the ban was lifted.

Sri Lanka produces only 42% of its milk requirements and imports the remainder at a cost of US$300 million a year. The Government has a long-term commitment to increase domestic milk production.

Wilson insists Fonterra supplies “high quality milk… appreciated by consumers of Sri Lanka. We have also invested alongside our farmer suppliers in Sri Lanka; we are working with them to improve animal husbandry and farming techniques and to get high quality milk off those farms.”

Last week Primary Industries Minister Nathan Guy was in Sri Lanka and met President Mahindra Rajapaksa and several Sri Lankan ministers.

“Our two countries are building a stronger relationship through the New Zealand-Sri Lanka Dairy Cooperation Arrangement (DCA)… our commitment to the development of Sri Lanka’s dairy industry,” says Guy.

“New Zealand has one of the world’s most efficient dairy industries, and a lot of valuable expertise to share with Sri Lankan dairy producers.

“There are only 280,000 cows in Sri Lanka compared with 5 million in New Zealand and they are keen to improve their productivity. Genetics, animal husbandry, feeding techniques and technology can all play a part in this.”

Initiatives under the DCA include five years of veterinary education costing $2.2 million, animal nutrition and veterinary exchanges.

In Sri Lanka Guy laid a foundation stone at the new Fonterra milk chilling station in Gampaha. 

 

More like this

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Featured

Farmer honoured with New Zealand Order of Merit

Hauraki Coromandel farmer Keith Trembath was recently awarded the title of Member of the New Zealand Order of Merit (MNZM) in recognition of his contributions to public service, agriculture, and education.

RSE workers get immunised

Over 1,000 Recognised Seasonal Employer (RSE) workers in the Hawke’s Bay have now been immunised against measles.

National

Farm Source turns 10!

Hundreds of Fonterra farmers visited their local Farm Source store on November 29 to help celebrate the rural service trader's…

Machinery & Products

A JAC for all trades

While the New Zealand ute market is dominated by three main players, “disruptors” are never too far away.

Pushing the boundaries

Can-Am is pushing the boundaries of performance with its Outlander line-up of all-terrain vehicles (ATVs) with the launch of the…

» Latest Print Issues Online

Milking It

Milking fish

OPINION: It could be cod on your cornflakes and sardines in your smoothie if food innovators in Indonesia have their…

Seaweed the hero?

OPINION: A new study, published recently in Proceedings of the National Academy of Sciences, adds to some existing evidence about…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter