Tuesday, 08 May 2018 07:55

Beingmate joint venture needs new leader

Written by 
Christina Zhu. Christina Zhu.

Fonterra's China business head Christina Zhu says its Beingmate joint venture needs a leadership revamp.

Zhu, Fonterra’s Greater China president and Beingmate joint venture board member, says performance starts with good people.

“Beingmate needs a strong leadership team and chief executive; Fonterra is in the process of working with Beingmate to ensure that’s in place,” she told Dairy News. “It is critical to have the right people at the helm; we are working on stepping up governance.”

This month Beingmate Baby & Child Food Co reported a net loss of $230 million for 2017, bigger than expected. Fonterra owns 18.8% of the company, which is listed on the Shenzen stock exchange but has been warned it risks being delisted.

Zhu, one of Fonterra’s two representatives on the Beingmate Baby & Child board, visited Auckland last week for a major farmer network conference.

She says Fonterra is disappointed with the result. “The deterioration in 2017 performance is unnaceptable; performance has to turn around.”

Zhu says the infant formula sector in China is growing and Beingmate is well placed.

“It has never had a food safety issue and still is a trusted brand with a well-positioned manufacturing footprint; there’s a lot going for them.”

She says an effective distribution network and strong leadership are missing.

Fonterra said last week in a statement that Beingmate’s announcement is of the audited results for February 2017 to January 2018. 

“Its final losses for the year have increased by about $20m more than previously announced, which is disappointing but broadly in line with expectations, based on previous performance updates.  

“The result further reinforces the urgency of Beingmate’s business turnaround plan. We continue to push for the appointment of a new independent chief executive, improved internal controls and a focus on unlocking the right distribution channels, which we believe are key to Beingmate realising its potential.”

More like this

Sugar hit

OPINION: Winston Peters has described the decision to sell its brand to Lactalis and disperse the profit to its farmer shareholders as a 'short sighted sugar hit'.

Strange bedfellows

OPINION: Two types of grifters have used the sale of Fonterra's consumer brands as a platform to push their own agendas - under the guise of 'caring about the country'.

Featured

National

Machinery & Products

New pick-up for Reiter R10 merger

Building on experience gained during 10 years of making mergers/ windrowers, Austrian company Reiter has announced the secondgeneration pick-up on…

» Latest Print Issues Online

Milking It

Remembering Bolger

OPINION: Is it now time for the country's top agricultural university to start thinking about a name change - something…

Time for action

OPINION: If David Seymour's much-trumpeted Ministry for Regulation wants a serious job they need look no further than reviewing the…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter