Wednesday, 09 December 2020 08:55

Anchor backs Christmas appeal

Written by  Staff Reporters
Anchor has donated $100,000 retail value in dairy products including milk, cream, custard, cheese and butter to kickstart the appeal. Anchor has donated $100,000 retail value in dairy products including milk, cream, custard, cheese and butter to kickstart the appeal.

Fonterra is throwing its weight behind a donation appeal that aims to feed 15,000 New Zealanders this Christmas.

 Anchor milk, part of Fonterra Brands, is partnering with the New Zealand Food Network, a national food charity that will fill and distribute Christmas food hampers to families in need.

Anchor has donated $100,000 in product including milk, cream, custard, cheese and butter to kickstart the appeal and is encouraging fellow Kiwis to support the New Zealand Food Network.

To help bring the appeal to life, Anchor has reimagined the classic Christmas poem ‘Twas the Night Before Christmas’, swapping the fairy-tale narrative for a story that aims to shed light on the issue of food poverty for New Zealanders.

The poem has been released as an online video with a new set of lyrics that chart the impact donations – big or small – can make this year. 

Fonterra Brands New Zealand marketing director Mike Boness says the co-op is one of the founding corporate members of New Zealand Food Network. “Our values align with their endeavour to care for all New Zealanders,” he says.

“We hope our reimagination of ‘Twas the night before Christmas’ will encourage everyday Kiwis to support the appeal, as well as shine a spotlight on the issue of food poverty in our own backyard.”

Food hampers created for the appeal will include a Christmas spread for a family of four, including a ham, fresh vegetables and fruit, Weet-Bix, fresh milk, cheese, custard and cream, and some sweet treats.

The hampers will be delivered to charities across the country from December 21.

New Zealand Food Network’s fellow partners – including T&G Fresh, Sanitarium, and Griffins – are helping subisdise the cost of the hampers. This means that a $25 donation from the public will help feed a family of four this Christmas with a hamper valued at more than $110.

Donations made by New Zealanders to the appeal will go directly to NZ Food Network to help fund the food sourcing, creation, and distribution of its food hampers.

Since its establishment in May 2020, NZ Food Network has made a significant impact: in the first three months, it distributed 532,000kgs of food to its partnering food hubs which is equivalent to 1,520,700 meals delivered to people in need.

Boness says Anchor is committed to helping communities across the country prosper.

“As a quintessentially Kiwi brand, Anchor hopes to bring Kiwis together in the festive spirit of solidarity.”

NZ Food Network chief executive Gavin Findlay says the issue of food poverty in this country is a very real problem – and the onset of COVID-19 has only amplified the issue. 

“The New Zealand Food Network was founded with the purpose of delivering nutritious food to charities across the country; however, we are facing an unprecedented challenge with Christmas just around the corner.  We hope this appeal with Anchor will resonate with everyday New Zealanders, and together we can help thousands of our fellow Kiwis.”

More like this

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

No buyers

OPINION: Australian dairy is bracing for the retirement of an iconic dairy brand.

Grass-fed faux pas

OPINION: It seems Fonterra has quietly conceded a labelling faux pas on its iconic butter brand.

Featured

Fruit fly discovery 'concerning'

Horticulture New Zealand (HortNZ) says that discovery of a male Oriental fruit fly on Auckland’s North Shore is a cause for concern for growers.

Fonterra updates earnings

Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.

Nedap NZ launch

Livestock management tech company Nedap has launched Nedap New Zealand.

National

Certainty welcomed

There's been very little reaction to the government science reform announcement, with many saying the devil will be in the…

Science 'deserves more funding'

A committee which carried out the review into New Zealand's science system says the underinvestment will continue to compromise the…

Machinery & Products

Landpower win global award

Christchurch-headquartered Landpower and its Claas Harvest Centre dealerships has taken out the Global After Sales Excellence award in Germany, during…

Innovation, new products galore

It has been a year of new products and innovation at Numedic, the Rotorua-based manufacturer and exporter of farm dairy…

» Latest Print Issues Online

Milking It

No buyers

OPINION: Australian dairy is bracing for the retirement of an iconic dairy brand.

RIP Kitkat V

OPINION: Another sign that the plant-based dairy fallacy is unravelling and that nothing beats dairy-based products.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter