Tuesday, 26 November 2019 06:55

A2 eyes higher sales, profits

Written by  Pam Tipa
A2 Milk chief executive Jayne Hrdlicka. A2 Milk chief executive Jayne Hrdlicka.

A2 Milk expects strong first half sales supported by brand and marketing investment in China and the United States.

The company anticipates the annual operating profit margin full year 2020 will be 29-30% which is greater than expected. It previously expected profit to align with the 28.2% increase during the second half of 2019.

Chief executive and managing director Jayne Hrdlicka says Greater China and the US are significant markets with sizeable and growing premium categories.

“High consumer loyalty with relatively low awareness indicates significant growth opportunity,” she said at the annual general meeting last week.

This requires stepping up to serve Chinese consumers well through all channels. 

A2 will look to broaden its product portfolio in core markets, she said.

“Our core markets have sizeable adjacent categories, once meaningful brand awareness is achieved.”

 The company will leverage its existing infrastructure, channels and proprietary knowhow but investment in new capability will also be required.

Market testing continues in South East Asia and the Korean range is being extended to include infant nutrition with Korean company Yuhan. 

“Exiting the UK will allow further focus on our existing core markets and over time more attractive new markets,” Hrdlcka said.

Overall, for the full year 2020 revenue growth is expected to remain strong in key regions, supported by brand and marketing investment in China and the US. Greater capability and infrastructure will be needed. 

First half revenue is expected to be $780 million to $800 million. 

 China label infant nutrition sales are forecast to be about $135 million -- a growth rate of 84%. Cross border e-commerce infant nutrition sales are forecast to be about $155m (+54%). 

ANZ English label infant nutrition sales are forecast to be about $350m (+9%). 

US sales are forecast to be about $27m (+110%). Australia fresh milk sales are tipped to reach $75m (+12%).

Synlait deal extended

A2 Milk has extended its supply agreement with Synlait Milk.

The new agreement is a key part of a2 Milk’s global supply strategy.

The supply agreement for a2 Platinum and other nutritional products, announced on July 3, 2018, provided for a minimum term of five years, with a rolling three-year term from August 1, 2020. This is now extended by two years for a new minimum term to, at the earliest, July 31, 2025.

The volume of nutritional products over which Synlait already has exclusive supply rights has been increased. Synlait will raise its production capacity.

More like this

Asset sale 'won't be easy'

Troubled milk processor Synlait Milk won’t find it easy to offload under-utilised South Island assets.

Synlait could sell milk plant, canning facility

A poor half-year financial result is forcing listed Canterbury milk processor Synlait to carry out “a strategic review” of its North Island assets, including its new plant at Pokeno and blending and canning facility in Auckland.

Featured

TV series to combat food waste

Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.

Celebrating success

The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole range of groups and people around the country.

Biosecurity award for M. bovis work

A small company which mobilised veterinarians around the country to deal with Mycoplasma bovis was one of the winners in this year's Biosecurity Awards, held at Parliament.

National

Frontline biosecurity 'untouchable'

Biosecurity Minister Andrew Hoggard has reiterated that 'frontline' biosecurity services within Ministry for Primary Industries (MPI) will not be cut…

Machinery & Products

New name, new ideas

KGM New Zealand, is part of the London headquartered Inchcape Group, who increased its NZ presence in August 2023 with…

All-terrain fert spreading mode

Effluent specialists the Samson Group have developed a new double unloading system to help optimise uphill and downhill organic fertiliser…

» Latest Print Issues Online

Milking It

Plant-based bubble bursts

OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter