Five years after the completion of the Organic Focus Vineyards project, Rebecca Reider reports back on soil monitoring and success stories.
The company refers to a recent Organic Aotearoa market report on a strong shift by consumers to organics, for which the domestic market is now $250 million – up 45% in four years. Of the $240m of organic exports last year, fresh fruit and vegetables were the largest by value – $108m.
Bayleys national country manager Simon Anderson says every aspect of protein, fruit and vegetable production offers opportunities for strong returns. And farmers and investors have growing interest in properties suitable for conversion to organics or already organic-certified.
“The highest earning organic crop is kiwifruit which accounts for about 20% of all organic exported produce,” Anderson says. “The SunGold organic fruit is premium, with insufficient supply to meet demand.”
Organics Aotearoa NZ reports a 346% increase in food sales globally since 2000; total sales are now US$80 billion.
And more land is going into organic production – about 1% of the world’s farm land. Australia has the largest area (17m ha), and Europe has 11m ha, or about 10% of its farm area in organics.
NZ has 74,000ha in organics – about 0.5% of the farmed area, averaging $33,000/ha in gross export earnings last year.
Organics Aotearoa chief executive Brendan Hoare says in the past 20 years the infrastructure to support the organic sector has grown. For example, growers once had to make their own organic fertiliser, but now certified manufacturers offer products and treatments.
Hoare says organics has grown more sophisticated because of large European and US corporates buying into established family owned organic brands.
In NZ, interest in organic dairying has risen recently, especially because Fonterra has said it will pay North Island organic suppliers $9.20/kgMS – at least double the anticipated price for the season.
The global market for organic dairy products is expected to grow 12% a year, says Organics Aotearoa NZ. This is off a base that represented 11% of total global dairy sales in 2013; the bulk of sales were in Denmark (24%), Sweden (12%) and the UK (7.5%).
China and India are seen as key growth areas for organic dairy products.
NZ sales have been growing rapidly, with a reported 50% increase in organic sales of milk in the past year.
And the Organic Dairy Hub Co-op (Dairy Hub NZ) is forecasting payment of $8/kgMS for the coming season to suppliers.
Dairy Hub founder Bill Quinn says the cooperative is keen to expand its supplier base into the South Island, and finds farmers keen to talk.
“We are working with 30 larger farmers in South Canterbury and North Otago on the transition process to organic; the interest is there.”