NZ kiwifruit holding ground in global markets
The fight for global customers by fruit producers and marketers is on.
The world's cheese business was worth US$216 billion last year, and in four years should be worth US$237b, says market research company Canadean.
It says the global cheese market is growing strongly, driven by countries such as Brazil, where cheese consumption is expected to triple in the next decade.
However, the top five global brands Kraft, Philadelphia, President, Sargento and Galbani hold only 10% or less market share.
“With rising competition, top [producers] are using unique strategies, such as new product traits and uses, to differentiate themselves from other brands,” says Dhara Badiani, analyst at Canadean.
The rising populace of Brazil, China and India, with more money to spend, buys more processed foods including cheese.
“Pizza, pasta and sandwiches have become more popular in many emerging markets in recent years,” says Badiani.
Simultaneously, modern retail stores and fast food chains are driving retail and on-trade sales of cheese.
“Hypermarkets and supermarkets are the leading retail channels for cheese, offering a wide range including multi-brand, private label and specialty products,” Badiani argues.
The report also finds the Brazilian cheese market one of fastest growing globally. Brazilians ate on average only 3.4kg in 2009, but per capita consumption rose to 5.4kg in 2014 and is expected to reach 8.6kg in 2019.
Brazil, the world’s fifth-largest cheese market by volume, is expected to be third in 2019. This means in five years, or less, Brazilians’ cheese consumption will match that of the French (1.8b kg).
On the edge of the hot, dry Takapau plains, Norm and Del Atkins have cultivated a small but exceptional herd of 60 Holstein Friesian cows within their mixed breed herd of 360 dairy cows.
The DairyNZ board and management are currently trying to determine whether, and to what degree, their farmer levy payers will support any increase in their levy contributions.
Milk production is up nationally, despite drought conditions beginning to bite in some districts, according to the latest update from Fonterra.
Dry conditions are widespread but worse in some places, with rain and drought affecting farms just a few kilometres away.
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