Thursday, 23 July 2015 06:00

An awful lot of cheese in Brazil

Written by 
Cheese consumption around the world is rising. Cheese consumption around the world is rising.

The world's cheese business was worth US$216 billion last year, and in four years should be worth US$237b, says market research company Canadean. 

It says the global cheese market is growing strongly, driven by countries such as Brazil, where cheese consumption is expected to triple in the next decade. 

However, the top five global brands Kraft, Philadelphia, President, Sargento and Galbani hold only 10% or less market share.

“With rising competition, top [producers] are using unique strategies, such as new product traits and uses, to differentiate themselves from other brands,” says Dhara Badiani, analyst at Canadean.

 The rising populace of Brazil, China and India, with more money to spend, buys more processed foods including cheese. 

“Pizza, pasta and sandwiches have become more popular in many emerging markets in recent years,” says Badiani.

 Simultaneously, modern retail stores and fast food chains are driving retail and on-trade sales of cheese.

 “Hypermarkets and supermarkets are the leading retail channels for cheese, offering a wide range including multi-brand, private label and specialty products,” Badiani argues.

 The report also finds the Brazilian cheese market one of fastest growing globally. Brazilians ate on average only 3.4kg in 2009, but per capita consumption rose to 5.4kg in 2014 and is expected to reach 8.6kg in 2019. 

Brazil, the world’s fifth-largest cheese market by volume, is expected to be third in 2019. This means in five years, or less, Brazilians’ cheese consumption will match that of the French (1.8b kg).

More like this

Markets resilient, farmers hopeful

OPINION: The global dairy market continues to show resilience, and farmers remain cautiously optimistic as we move into the latter half of 2025.

Super cow

OPINION: Brazil has hundreds of millions of cows (234.4 million head at the last census) but one is extraordinary.

Sacre bleu!

OPINION: This old mutt hears some of the world's favourite cheese could soon disappear off shop shelves unless science can find a way to save the mould that makes them.

Featured

Dr Mike Joy says sorry, escapes censure

Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.

People-first philosophy pays off

The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.

Farmer anger over Joy's social media post

A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.

From Nelson to Dairy Research: Amy Toughey’s Journey

Driven by a lifelong passion for animals, Amy Toughey's journey from juggling three jobs with full-time study to working on cutting-edge dairy research trials shows what happens when hard work meets opportunity - and she's only just getting started.

National

Machinery & Products

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.

» Latest Print Issues Online

Milking It

Buttery prize

OPINION: Westland Milk may have won the contract to supply butter to Costco NZ but Open Country Dairy is having…

Gene Bill rumours

OPINION: The Gene Technology Bill has divided the farming community with strong arguments on both the pros and cons of…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter