Tuesday, 11 June 2024 16:55

Super cow

Written by  Milking It

OPINION: Brazil has hundreds of millions of cows (234.4 million head at the last census) but one is extraordinary.

Her massive, snow-white body is watched over by security cameras, a veterinarian and an armed guard.

Worth US$4 million, Viatina-19 FIV Mara Movéis is the most expensive cow ever sold at auction, according to Guinness World Records. That’s three times more than the last record holder’s price. And at 1100 kilograms, she’s twice as heavy as an average adult of the Nelore breed.

Viatina-19 is said to embody Brazil’s ambition to raise meatier cows, something breeders have pursued there for years. Billboards were put up to encourage ranchers, locals and vet students to go see the super cow.

More like this

Rural travel

OPINION: It seems ‘rural travel’ is getting very expensive these days.

Oat dear!

OPINION: A global plant-based milk company has confirmed it is not going ahead with its first UK factory.

Thank goodness for milk

OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.

Well done Kotahi!

OPINION: Fonterra's decision to join forces with other primary sector exporters and launch a supply chain collaboration, Kotahi, is paying huge dividends.

Featured

Donated tractors welcome news

When Cyclone Gabrielle hit in February 2023, it left an estimated $13.5 billion worth of damage across New Zealand.

More choice with new distribution deal

Having taken over from the previous distributor, who represented the brand for two decades, Landini New Zealand marks the beginning of a new distribution deal with Norwood, with a first look at Fieldays.

National

Machinery & Products

Blender backs agri-tech startups

Product design and development consultant Blender says as part of its commitment to fostering innovation in agriculture and technology, it’s…

» Latest Print Issues Online

Milking It

Rural travel

OPINION: It seems ‘rural travel’ is getting very expensive these days.

Oat dear!

OPINION: A global plant-based milk company has confirmed it is not going ahead with its first UK factory.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter