Displaying items by tag: marketing

Until the 1980s, the low-alcohol German wine Muller Thurgau was popular internationally and in New Zealand, though wine experts maligned the Riesling-Madeleine Royale varietal as “bland”.

New Zealand is underperforming in branding its food products, says an academic who visited recently.

Over the last year the Hawke’s Bay Winegrowers have been putting in place plans to place a stronger emphasis on marketing our fine wine region.

Being on the ground in New Zealand has totally changed a British wine consultant’s impression of our wines.

STATE FARMER Landcorp has appointed Sarah Risell as its general manager marketing.

THE RED meat and wool sector faces a challenge in training and retaining people with market and product-oriented skills as well as cultural and language capabilities, a new employment report says.

Combine New Zealand lamb with 40 keen foodies, a celebrity chef, barbecue equipment, spectacular alpine scenery... and a forecast for snow. What have you got? Winter Grillcamp – a Beef + Lamb New Zealand promotion in Germany.