Germany and New Zealand drive China’s white wine market growth in 2025
China's white wine market has experienced remarkable growth in recent years, with market penetration surging from 5% to 20%.
Combine New Zealand lamb with 40 keen foodies, a celebrity chef, barbecue equipment, spectacular alpine scenery... and a forecast for snow. What have you got? Winter Grillcamp – a Beef + Lamb New Zealand promotion in Germany.
The event launched the farmer organisation's new season public relations programme in Northern Europe. It targeted two key market groups: upwardly mobile young men and women with a keen interest in cooking healthy but delicious food.
"Hosting a barbecue in zero temperatures at the top of Germany's highest mountain may seem extreme, but we wanted to do something out of the ordinary," says Nick Beeby, Beef + Lamb New Zealand market manager, emerging markets.
"The event was run alongside a competition, so we had to have that pull."
It worked. The competition attracted 8000 entries from the readers of glossy magazines GQ and Eat Smarter, keen to learn about the secrets to cooking a perfect barbecue from chef Heiko Schulz.
GQ describes itself as the sophisticated choice for its 430,000 readers, "exploring the male universe with intellectual opinion, attitude and style". Eat Smarter aims to make healthy lifestyles a pleasure, with recipes disproving the prejudice that food that's good for you can't taste good too.
The competition winners were invited to the special mountaintop barbecue, as well as a number of popular food writers. Their experience is already generating positive coverage in the press and across the blogosphere.
Chef Schulz cooked five dishes in his signature 'rebel' style, all featuring New Zealand lamb:
• Lamb fillet smoked on Jack Daniels chips
• Lamb sirloin filled with scallops and vegetables and cooked in a foil bag
• Lamb shashlik (Turkish-style skewers)
• Lamb racks with New York-style hot spice
• Lamb leg, cooked sous-vide and smoked
The promotion was timed to garner maximum media attention in the crucial run-up to Easter, Beeby says.
"Easter is a key consumption time for lamb so we want to make sure that when people are buying, it's New Zealand lamb they're looking to put in their shopping baskets."
A new $50,000 scholarship fund designed to support and empower women in the New Zealand dairy industry through leadership development has been launched.
Many farmers around the country are taking advantage of the high dairy payout to get maximum production out of their cows.
In 2015, the signing of a joint venture between St Peter's School, Cambridge, and Lincoln University saw the start of an exciting new chapter for Owl Farm as the first demonstration dairy farm in the North Island. Ten years on, the joint venture is still going strong.
Sheep milk processor Maui Milk is on track to record average ewe production of 500 litres by 2030, says outgoing chief executive Greg Hamill.
Parliamentary Commissioner for the Environment Simon Upton is calling for cross-party consensus on the country's overarching environmental goals.
Changes to New Zealand’s postal service has left rural communities disappointed.
OPINION: Ageing lefty Chris Trotter reckons that the decision to delay recognition of Palestinian statehood is more than just a fit…
OPINION: A mate of yours truly recently met someone at a BBQ who works at a big consulting firm who spent…