Displaying items by tag: marketing

The new GM of Marketing for New Zealand Winegrowers can’t help but laugh at how she used to consider anything to do with grapes, “such a drag.”

Humans are supposed to be the most intelligent species on the planet. How then do you explain that the average human attention span is only eight seconds?

It's time to bring primary industry marketers onto farms, says Han Johr, corporate head of agriculture at Nestle.

Stories are what sell your wine.

Advance planning to select a strong and distinctive brand can avoid unnecessary expense later on. This article provides tips on steps you can take to minimise risk when choosing a new brand. 

According to a recent report by market research company Morgan Stanley, Generation Y or “Millennials” (those born between the early 1980s and the year 2000) have shifted their drinking habits dramatically in the last few years.

What began as a means of sending smaller samples of wine around the world, has morphed into a major marketing tool, which for the first time ever includes Marlborough wines.

As the US market continues to grow for New Zealand wine, a two-minute video promoting our sustainable wine practices is about to be launched. 

Wine Clubs may be the way to increase “foot traffic” in terms of wine sales, according to wine marketer, and author Bruce McGechan.

New Zealand lacks any strong dairy brands, according to KPMG’s international head of agri Ian Proudfoot.