Displaying items by tag: marketing

It's time to bring primary industry marketers onto farms, says Han Johr, corporate head of agriculture at Nestle.

Stories are what sell your wine.

Advance planning to select a strong and distinctive brand can avoid unnecessary expense later on. This article provides tips on steps you can take to minimise risk when choosing a new brand. 

According to a recent report by market research company Morgan Stanley, Generation Y or “Millennials” (those born between the early 1980s and the year 2000) have shifted their drinking habits dramatically in the last few years.

What began as a means of sending smaller samples of wine around the world, has morphed into a major marketing tool, which for the first time ever includes Marlborough wines.

As the US market continues to grow for New Zealand wine, a two-minute video promoting our sustainable wine practices is about to be launched. 

Wine Clubs may be the way to increase “foot traffic” in terms of wine sales, according to wine marketer, and author Bruce McGechan.

New Zealand lacks any strong dairy brands, according to KPMG’s international head of agri Ian Proudfoot.

Until the 1980s, the low-alcohol German wine Muller Thurgau was popular internationally and in New Zealand, though wine experts maligned the Riesling-Madeleine Royale varietal as “bland”.

New Zealand is underperforming in branding its food products, says an academic who visited recently.