Tuesday, 09 July 2019 12:55

Get the marketers on board

It's time to bring primary industry marketers onto farms, says Han Johr, corporate head of agriculture at Nestle.

Published in General News
Thursday, 03 March 2016 08:55

Telling a good story

Stories are what sell your wine.

Published in Industry
Thursday, 01 October 2015 10:38

Selecting A Strong Brand

Advance planning to select a strong and distinctive brand can avoid unnecessary expense later on. This article provides tips on steps you can take to minimise risk when choosing a new brand. 

Published in Industry
Sunday, 13 September 2015 06:31

Marketing to Gen-Y

According to a recent report by market research company Morgan Stanley, Generation Y or “Millennials” (those born between the early 1980s and the year 2000) have shifted their drinking habits dramatically in the last few years.

Published in Industry
Wednesday, 09 September 2015 06:54

Wine in tubes

What began as a means of sending smaller samples of wine around the world, has morphed into a major marketing tool, which for the first time ever includes Marlborough wines.

Published in General News
Monday, 24 August 2015 07:46

Sustainable Video

As the US market continues to grow for New Zealand wine, a two-minute video promoting our sustainable wine practices is about to be launched. 

Published in Industry
Wednesday, 24 June 2015 11:53

Wine Clubs Increase “Traffic”

Wine Clubs may be the way to increase “foot traffic” in terms of wine sales, according to wine marketer, and author Bruce McGechan.

Published in Industry

New Zealand lacks any strong dairy brands, according to KPMG’s international head of agri Ian Proudfoot.

Published in Agribusiness
Sunday, 26 April 2015 13:57

Marketing of Low Alcohol Wine

Until the 1980s, the low-alcohol German wine Muller Thurgau was popular internationally and in New Zealand, though wine experts maligned the Riesling-Madeleine Royale varietal as “bland”.

Published in Industry
Tuesday, 21 April 2015 16:13

NZ underperforming in branding

New Zealand is underperforming in branding its food products, says an academic who visited recently.

Published in Agribusiness
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