I wrote four COVID-19 story intros in a week, before realising it was a fool’s game.
Displaying items by tag: marketing
No alcohol wine is a “niche within a niche” but a growing opportunity for New Zealand wine companies, says New Zealand Lighter Wines manager Dr David Jordan.
Cellar door staff can learn a lot from a little undercover shopping, says Brent Pilcher, Pernod Ricard Winemakers’ National Brand Homes Manager.
The new GM of Marketing for New Zealand Winegrowers can’t help but laugh at how she used to consider anything to do with grapes, “such a drag.”
Humans are supposed to be the most intelligent species on the planet. How then do you explain that the average human attention span is only eight seconds?
It's time to bring primary industry marketers onto farms, says Han Johr, corporate head of agriculture at Nestle.
Advance planning to select a strong and distinctive brand can avoid unnecessary expense later on. This article provides tips on steps you can take to minimise risk when choosing a new brand.
According to a recent report by market research company Morgan Stanley, Generation Y or “Millennials” (those born between the early 1980s and the year 2000) have shifted their drinking habits dramatically in the last few years.
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Two PhD students from Victoria University have developed a machine that could change the face of winemaking in New Zealand.
A Marlborough winery is attempting to replace sulphur dioxide (SO2) from their organic Sauvignon Blanc with green tea.