Displaying items by tag: marketing

Wednesday, 29 April 2020 12:56

The light stuff

No alcohol wine is a “niche within a niche” but a growing opportunity for New Zealand wine companies, says New Zealand Lighter Wines manager Dr David Jordan.

Published in General News
Wednesday, 04 March 2020 10:35

Cellarbration

Cellar door staff can learn a lot from a little undercover shopping, says Brent Pilcher, Pernod Ricard Winemakers’ National Brand Homes Manager.

Published in General News
Monday, 13 January 2020 11:44

Perfect labels

A new guide by the NZ Wine Packaging Forum offers advice on creating the perfect wine label. 

Published in Industry
Thursday, 12 December 2019 10:30

Wine is in Charlotte Read’s blood

The new GM of Marketing for New Zealand Winegrowers can’t help but laugh at how she used to consider anything to do with grapes, “such a drag.”

Published in Profiles
Thursday, 29 August 2019 07:53

How to stand out online

Humans are supposed to be the most intelligent species on the planet. How then do you explain that the average human attention span is only eight seconds?

Published in General News
Tuesday, 09 July 2019 12:55

Get the marketers on board

It's time to bring primary industry marketers onto farms, says Han Johr, corporate head of agriculture at Nestle.

Published in General News
Thursday, 03 March 2016 08:55

Telling a good story

Stories are what sell your wine.

Published in Industry
Thursday, 01 October 2015 10:38

Selecting A Strong Brand

Advance planning to select a strong and distinctive brand can avoid unnecessary expense later on. This article provides tips on steps you can take to minimise risk when choosing a new brand. 

Published in Industry
Sunday, 13 September 2015 06:31

Marketing to Gen-Y

According to a recent report by market research company Morgan Stanley, Generation Y or “Millennials” (those born between the early 1980s and the year 2000) have shifted their drinking habits dramatically in the last few years.

Published in Industry
Wednesday, 09 September 2015 06:54

Wine in tubes

What began as a means of sending smaller samples of wine around the world, has morphed into a major marketing tool, which for the first time ever includes Marlborough wines.

Published in General News
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