Displaying items by tag: marketing

A digital campaign urging New Zealanders to show their support for fruit and vegetable growers has been launched.

OPINION: Comparative Tastings are an expensive but potentially effective strategy for a wine producer to raise the image of their wine or wines.

Australia-based French chef Manu Feildel has teamed up with Ingham’s NZ to launch the poultry producer’s Dinner Done campaign.

Moves to promote the natural and sustainable features of wool versus synthetic fibres and its fossil fuel connections appears to be growing momentum around the world.

In response to member feedback on desired topics to cover for our webinar series, we recently held a very well-attended session on 'New Zea;and Wine in the Domestic Grocery Channel'.

OPINION: The marketers are telling us that they have no choice – but to pursue it.

Covid-19, e-commerce and the risk of digital debt.

No alcohol wine is a “niche within a niche” but a growing opportunity for New Zealand wine companies, says New Zealand Lighter Wines manager Dr David Jordan.

Cellar door staff can learn a lot from a little undercover shopping, says Brent Pilcher, Pernod Ricard Winemakers’ National Brand Homes Manager.

A new guide by the NZ Wine Packaging Forum offers advice on creating the perfect wine label.