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Wools of NZ’s advertising campaign aims to leverage the increasing demand for wool carpets in New Zealand.
Moves to promote the natural and sustainable features of wool versus synthetic fibres and its fossil fuel connections appears to be growing momentum around the world.
NZ carpet manufacturer Bremworth has grabbed a lot of headlines during the past year with its move to stop selling synthetic carpets and only promote woollen floor coverings.
Meanwhile, a recent high-profile advertising campaign by levy-funded research and marketing group Australian Wool Innovation (AWI) is highlighting the sustainability of wool, compared to synthetic textiles.
AWI’s wool campaign emphasises the eco-credentials of the fibre compared to synthetic fabrics. The ad features people dripping in oil, representing the fossil fuels used to create synthetic clothing.
The advertising campaign, which is running in America, the United Kingdom, France and Australia, depicts people swimming in a pool of black oil, struggling to get out. When they do finally emerge, they take off their dripping clothes to reveal clean wool products underneath.
The recently signed free trade agreement with India is an invitation to strengthen relationships between the New Zealand and Indian strong wool industries, says Wool Impact chief executive Andy Caughey.
Strong competition and tightening supply have seen wool reach its highest prices paid at auction since 2011.
A collaboration between two New Zealand companies will see wool used as a renewable colour source for 3D printing.
OPINION: A bumper season all around.
Carpet maker Bremworth is reinstating solution-dyed nylon (SDN) into its product mix but says wool carpets remain central to its brand.
The 2026 Holstein Friesian NZ Black & White Youth Auction has once again proven the strength of support behind the breed’s young people, raising $20,130 for the HFNZ Black & White Youth programme.
Westpac NZ has become the first New Zealand bank to receive approval from the Reserve Bank of New Zealand (RBNZ) to secure and leverage kiwifruit growers' Zespri shares.
Bank of New Zealand (BNZ) and Pāmu (Landcorp Farming Limited) have developed a new way for landowners to earn revenue from existing native forests.
Despite near universal optimism in the rural sector, a panel of New Zealand’s leading food and agri minds caution that the sector must be intentional about its future path.
The dairy industry cannot rest on its laurels despite providing one in every four export dollars earned by the country, says DairyNZ chief executive Campbell Parker.
The Government is looking at intervening on behalf of Waikato farmers who face new regulations around agricultural land use while Resource Management Act (RMA) reforms are underway.
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