Saibosi partners with Wools of New Zealand to showcase farm-to-floor wool rugs in China
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Moves to promote the natural and sustainable features of wool versus synthetic fibres and its fossil fuel connections appears to be growing momentum around the world.
NZ carpet manufacturer Bremworth has grabbed a lot of headlines during the past year with its move to stop selling synthetic carpets and only promote woollen floor coverings.
Meanwhile, a recent high-profile advertising campaign by levy-funded research and marketing group Australian Wool Innovation (AWI) is highlighting the sustainability of wool, compared to synthetic textiles.
AWI’s wool campaign emphasises the eco-credentials of the fibre compared to synthetic fabrics. The ad features people dripping in oil, representing the fossil fuels used to create synthetic clothing.
The advertising campaign, which is running in America, the United Kingdom, France and Australia, depicts people swimming in a pool of black oil, struggling to get out. When they do finally emerge, they take off their dripping clothes to reveal clean wool products underneath.
Two butcheries have claimed victory at the 100% New Zealand Bacon & Ham Awards for 2025.
A Taupiri farming company has been convicted and fined $52,500 in the Hamilton District Court for the unlawful discharge of dairy effluent into the environment.
The Climate Change Commission’s 2025 emissions reduction monitoring report reveals steady progress on the reduction of New Zealand’s climate pollution.
Another milestone has been reached in the fight against Mycoplasma bovis with the compensation assistance service being wound up after helping more than 1300 farmers.
The Government’s directive for state farmer Landcorp Farming (trading as Pamu) to lifts its performance is yielding results.
The move to bring bovine TB testing in-house at Ospri officially started this month, as a team of 37 skilled and experienced technicians begin work with the disease eradication agency.
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