OPINION: The marketers are telling us that they have no choice – but to pursue it.
A full recording is available in the members' section of nzwine.com, along with bullet points for quic reference. Morgan McCann (Head of New World), Katherine Rich (Chief Executive of the New Zealand Food and Grocery Council) and Julie Bramley (Research Consultant for IRI), provided a deep dive into the data and trends in the sector, as well as the practical information on how to seize opportunities within this channel. Coming up in the Intel and Insights space, New Zealand Winegrowers are working with New Zealand Trade and Enterprise to produce a Wine Sector Capability Build Programme, designed to bridge capability gaps for wine exporters. The programme activities will kick off in late June with a series of Digital Strategy workshops and a wine-specific Export Readiness workshop. Further detail and registration information will be emailed to member directly, and included in the June What's Fermenting newsletter.