No alcohol wine is a “niche within a niche” but a growing opportunity for New Zealand wine companies, says New Zealand Lighter Wines manager Dr David Jordan.
If eyes are the window to the soul for humans, then labels are the window to the perfection inside a wine bottle. They certainly play a role in attracting consumers so they are an integral part of any winery release.
However, choosing the right size, paper stock and ability for the label to withstand being placed in an ice bucket or fridge for periods of time have to be taken into consideration during the label development stage.
To help make this job easier, a Guide to Optimal Label Outcomes has been released, by the NZ Wine Packaging Forum. The guide is a result of an unprecedented coming together of glass manufacturers, label printers and bottling lines with the aim of providing the wine industry with all the information needed to produce a professional label, that will last through the rigours wine bottles tend to experience.
It also takes the mystery out of the labeling experience. For example, which paper stocks are more prone to bubbling and creasing? What paper weights should you be considering? How do you make the most out of embellishments without compromising the look? These are just a few of the questions answered in the guide.
Making even more of a difference for New Zealand wine companies, they are now able to determine how a label will look on a certain bottle type, via an Australian app developed by the Wine Packagers of Australia a few years ago.
Tim Nowell-Usticke, managing director of WineWorks, says SizeMeUp (sizemeup.com.au) provides the industry with a go-to, free to use site that will provide consistency for anyone creating wine labels.
“Glass manufacturers set a certain size, contract bottlers have another size and label designers have their own method of determining what’s appropriate. SizeMeUp is the first one that has taken a universal agreement between those three aspects of the wine packaging industry.”
The SizeMeUp system is simplistic in the extreme. More than 70 different bottles and formats available to both the Australian and New Zealand wine industry are included. For New Zealand wineries, there are five distinct bottle types; Burgundy, Riesling, Sparkling, Spumante and Bordeaux. Select which bottle type you are going to use, add the measurements of your front label into the calculator, and it will automatically determine whether the label will fit and also provide the detail sizes for a back label.
Once you have finalised label size, the recently released label guide will provide the rest of the information to ensure the end product meets premium production standards.
For further information, you can contact any member of the NZ Wine Packaging Forum (WineWorks, O-I, Chandler, Rapid Labels, Adhesif and VinPro). Or visit; wineworks.co.nz