Farmlands defends card fee hike
A Farmlands shareholder is questioning the rural trader’s decision to more than double its annual card fee.
As the head of Massey University’s Institute of Agriculture and Environment, Professor Peter Kemp, says, if you are bright enough perhaps a career in agribusiness is for you. Kemp discerns a change in attitude about channelling bright young people towards a career in the wider primary sector.
The industry’s key message, he says, must be that doing agriculture doesn’t mean just farming: there’s also banking, marketing, advisory, engineering and food, to name a few.
Kemp says for six years, student numbers in agriculture degree courses have been at their highest in 30 years. Young people are starting to recognise good job prospects in the sector and to see it as a place for talented people.
These courses at Massey have changed to keep pace with the changing demands of the primary sector, Kemp says. Degrees today have more science and new science. “Human resource management is also becoming important. Years ago in the classic ag degree you would have learned dairying, pasture, soils and farm management. No-one taught human resource management, or foreign exchange, or understanding environmental issues… but they’re now a part of the overall degree.”
Meanwhile, Lincoln University, also looking at the future, has established a department of informatics and enabling technologies. Department head Dr Stuart Charters says too many IT students are overlooking the technological needs and opportunities of the primary sector.
“While I don’t dismiss the value of IT in fields such as gaming or design, I worry about the possibility of an unfavourable distribution of students choosing [studies] in these areas at the expense of advancing IT in the primary sector.”
Charters sees this as an exciting time for primary industry IT and he emphasises the agri sector is bigger than just farming.
“Although there is much scope for technological advances in farming, it’s also important to realise that the primary sector is much broader than this. It also involves areas such as supply chain management, environmental management, GIS and even accounting.”
With the huge growth potential of the primary sector, and with this a high demand for skilled and talented people, the industry would do well to intone a new mantra: ‘Only the best and brightest’.
