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They don't come much bigger than the latest RAM truck.
Utes are big business in New Zealand, making up around 25% of the market, and seen from Ponsonby to Papatowai and all points in between.
Talking of big, they don't come much bigger than the latest RAM truck unveiled at Fieldays.
Made by the Fiat Chrysler Auto Group, and selling at a rate of 40,000 trucks a month in the US, vehicles for NZ are marketed by Ateco Group NZ.
The company, with Walkinshaw Automotive, Melbourne, has formed American Special Vehicles, which will convert the vehicles to right hand drive and offer a full factory-endorsed three year/100,000 km warranty.
The RAM is big physically -- 6m long and weighing 3.6 tonnes -- and sports big numbers under the 'skin', starting in the engine bay. A 6-cylinder Cummins turbo diesel pushes out 276kW and 1084Nm from its 6.7L, using DEF to control emissions.
The chassis's hydro-formed ladder has eight separate cross members and fully boxed rear rails for strength and stability.
Towing capacity is up to 6990kg dependent on the model, and payload 1713kg in the RAM 3500.
Keeping things moving is a 6 speed auto box with adaptive shifting using three clutch packs, dual pumps and filters and its own transmission cooling system. With a Borg Warner transfer case feeding to four wheel drive -- allowing shifting 'on the fly' and three ranges -- the rough and tumble should be easy to tame, especially in the lowest sped range.
The Ram 2500's front suspension has 3-link coils matched to a 5-link coil set-up, with multi-rate coils and fixed displacement twin tube shock absorbers.
The higher capacity RAM 3500 uses a Hotchkiss rear leaf spring format for increased towing and carrying, and a bigger stabiliser bar is credited for greater stiffness and stability, on and off the road.
In the enormous cabin it's obvious that lots of bovines have given up their hides for the sumptuous leather trimmed seats good for all shapes and sizes, aided by 10-way power adjustment, with comfort further enhanced by integral heating and ventilation.
There's also a heated, leather bound steering wheel, dual-zone climate control, tinted power windows and a 20cm touch screen display with all the usual prerequisites of audio, communications and media control.
Safety is not forgotten either: front and rear seat curtain airbags, stability control, a clever tyre pressure monitoring package, rear park assist and a rear view camera. A useful rear load area is cleverly incorporated in the high level brake light assembly.
With life often a matter of timing, complemented by a portion of luck, it looks like Waikato farmer Matthew Darke’s timing of an order for a new tractor in July delivered an awful lot of the latter.
As if there wasn’t enough choice in the New Zealand ute market, LDV New Zealand is expanding its offering, by showcasing the all-new Terron 9 Elite at Fieldays.
In a market dominated by utes, Ram Trucks Australia has just put the finishing touches on its 20,000th right-hand drive pick-up.
RAM distributor Ateco has always made the point that they sell trucks that eat Utes for breakfast.
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