Friday, 17 March 2023 14:55

RAM hits 20K!

Written by  Staff Reporters
Ram Trucks Australia has just put the finishing touches on its 20,000th right-hand drive pick-up. Ram Trucks Australia has just put the finishing touches on its 20,000th right-hand drive pick-up.

In a market dominated by utes, Ram Trucks Australia has just put the finishing touches on its 20,000th right-hand drive pick-up.

In this case, a flagship TRX model, sporting a 6.2 litre V-8 Hemi, finished in an eye-catching Hydro Blue.

It marks the 10th anniversary of the relationship between RAM and the Ateco Group, the world’s only authorised manufacturer of right-hand drive RAMs that began in 2013. Each pick-up arrives from the United States into RAM’s Melbourne manufacturing facility, where they are converted to right-hand drive for the Australian and New Zealand markets.

“RAM is one of our best known and strongest brands in the USA, so we are really proud to see it here in Australia,” said Carl Smiley, chief operating officer, India & Asia Pacific at Stellantis.

“The Ateco Group are great partners to have in this project – the quality of right-hand drive trucks is testament to the teamwork between those on the ground here in Australia and those back in the US.”

The Australian operation has been recently ramped-up to meet a record demand. This saw here in New Zealand 27 units sold in January, to bring the total to 1,170 right-hand units of North American muscle currently on NZ roads.

More like this

Ford's new addition

Ford New Zealand has announced the addition of the Everest Tremor as a rugged and capable expansion of its hugely popular SUV family, said to offer improved offroad capabilities, without compromising on towing capacity or on-road comfort.

LDC looking to raise its game

While the LDV brand has been available in New Zealand for a number of years, it’s typically been recognised as a second tier offering. That has started to change after distribution passed to the Inchcape Group in 2023, who are on a trajectory to improve that public perspective, and in due course, push sales upwards.

A JAC for all trades

While the New Zealand ute market is dominated by three main players, “disruptors” are never too far away.

Featured

National

Machinery & Products

New Holland combines crack 50 years

New Holland is celebrating the 50th anniversary of the introduction its Twin Rotor threshing and separation technology, which has evolved…

Iconic TPW Woolpress turns 50!

The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand,…

» Latest Print Issues Online

The Hound

Double standards

OPINION: Imagine if the Hound had called the Minister of Finance the 'c-word' and accused her of "girl math".

Debt monster

OPINION: It's good news that Finance Minister Nicola Willis has slashed $1.1 billion from new spending, citing "a seismic global…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter