Move over ham, here comes lamb
It’s official, lamb will take centre stage on Kiwi Christmas tables this year.
The new programme is said to be the beef industry’s response to increasing demand for high quality food produced with a lower environmental footprint.
Beef + Lamb New Zealand Genetics is launching a beef programme, which it says is designed to generate more income for beef producers and the economy while also protecting the environment.
B+LNZ Genetics’ general manager Dan Brier says modelling has shown that through this programme farmers can increase the beef industry’s income by $460 million, while improving the environmental and social outcomes for their farms and communities.
He says the programme, which builds on previous work by B+LNZ Genetics such as the Beef Progeny Test, is the industry’s response to increasing demand for high quality food produced with a lower environmental footprint.
Brier believes, with the right science and tools, farmers will be able to produce great tasting meat with a good environmental story – while maintaining and improving their production efficiencies.
“Our meat companies are already moving in this direction, with several introducing quality grading systems and working under the Taste Pure Nature initiative to target the ‘conscious foodie’ consumer.”
AbacusBio consultant Jason Archer will be providing the science lead on the programme while Matias Kinzurik from B+LNZ Genetics will be the overall manager.
The programme incorporates seven areas of work which start with the development of NZ-centric breeding objectives.
Brier says these will be focused on this country’s pasture-based system where cows play a dual role of supporting sheep production while producing a high-quality product.
A data measurement and collection system will be developed to collect phenotypic and genotypic data and a new Beef Progeny Test, using Angus, Hereford and Simmental genetics, will identify the performance of the agreed-on traits linking with international beef and dairy beef genetics.
“The Beef Progeny Test will be underway this mating season, having secured a farm and identified bulls to create linkages to international datasets and previous progeny tests. Time is of the essence when dealing with biological systems so we took the opportunity to get started so we have calves on the ground next year.”
The fourth area of work is the use of next generation commercial genomic tools to support stud and commercial operations. Commercial farmers, who are performance recording, will be used to ground-truth these tools and provide broader-based performance data and feedback.
Brier says B+LNZ Genetics will use its experience of building a genetic engine for sheep to build a similar engine for beef, combining phenotypic, genotypic and genomic data to calculate breeding values for agreed traits.
Ultimately, under the Beef Programme, B+LNZ Genetics plans to extend nProve genetics systems to include stud cattle. This will aim to give commercial users the ability to source the right genetics quickly and easily for their environment and farm system.
“The final and arguably most important part of the Beef Programme is industry uptake and we will bring a laser-like focus to this challenge,” Brier adds.
“It ensures we are transferring knowledge to commercial farmers and making cutting-edge tools and resources available to the beef industry.”
The NZ beef industry is made up of 25,000 farmers and 3.6 million beef cattle.
Of these, one million are breeding cows – which combine with the dairy herd to produce 1.4 million animals for processing annually.
NZ beef exports total $4.2 billion.
New Zealand farming is riding a high, with strong prices, full feed covers and improving confidence lining up at the same time.
Manawatu Mayor Michael Ford says the district sees itself as the agribusiness capital of the lower North Island.
Beef + Lamb New Zealand (B+LNZ) is looking forward to connecting with farmers, rural professionals and community members at this year's Central District Field Days.
Labour Party Leader Chris Hipkins has announced a reshuffle of the party's caucus portfolios.
Agriculture Minister Todd McClay says a series of rural resilienced set to be rolled out next week will help farmers and growers better prepared for adverse weather events.
Stefan and Rachel Grobecker were named Share Farmers of the Year at last night's 2026 Bay of Plenty Dairy Industry Awards dinner.

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