Wednesday, 26 March 2025 14:02

Hub farms, focus groups for red meat farmers

Written by  Sudesh Kissun
Beef + Lamb New Zealand chief executive Alan Thomson. Beef + Lamb New Zealand chief executive Alan Thomson.

A hub farm in each of Beef + Lamb NZ’s seven regions and more focus groups are being rolled out for the red meat sector this year.

This is part of B+LNZ’s refreshed strategy, where it is lifting investment into their extension programme and putting more boots on the ground to help and guide farmers.

B+LNZ chief executive Alan Thomson told the organisation’s annual meeting in Rotorua today that the biggest changes under their refreshed strategy are in the extension area.

“What we heard from farmers during the strategy review is you wanted more boots on the ground helping farmers.  

“In the last year we have been focused on recruiting great people to deliver the focus groups and hub farm programmes.

“Focus groups are small group learning initiatives that focus on a specific area of on-farm business or performance.  

“All the research shows that these kinds of learning environments drive the most change on farm.”

Thomson says they have begun rolling out focus groups in all the regions.   

By contrast, a hub farm showcases real-time farm business changes from implementing a change on the farm.

He adds that the aim over the coming year will be to set one hub farm up in each region. 

“For both the focus groups and hub farms farmer council input has been critical and I’d like to sincerely thank them for their important work.”

More like this

Celebrating lamb's proud heritage

One of the most important events in the history of the primary sector that happened 143 years ago was celebrated in style at Parliament recently.

Featured

HortNZ supports new water storage plan

Horticulture New Zealand has welcomed the Hawke’s Bay Regional Council’s decision to advance plans for a new water storage facility on the Heretaunga Plains.

National

Inequality 'is on the rise'

Economist Shamubeel Eaqub is warning that inequality between countries has fallen markedly over the past 200 years but inequality and…

Machinery & Products

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the…

New seed drill tech coming

Incorporating Vaderstad's latest seed drill technology, the Proceed V 24, is said to improve precision and increase planting efficiencies for…

» Latest Print Issues Online

The Hound

Dodgy!

OPINION: If you believe Maori Party president John Tamihere’s claim that “nothing dodgy” occurred at Manurewa Marae during the last…

Non, Paris!

OPINION: Critics of NZ’s commitment to the Paris Accord, such as Groundswell and others, continue to push for an exemption…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter