Kiwi spearheads global Jersey strategy revamp
The global organisation for Jersey breeders has undergone a strategy refresh - spearheaded by new president and the first New Zealander to hold the post, Alison Gibb.
The perception needs to change of Jersey growth rates and finishing times, says Whangarei Heads dairy farmer Murray Jagger.
Jagger has a jersey-cross beef business at his Whangarei Heads dairy farm as a valuable sideline.
“They grow as well as any other animal, the cow has an efficiency in its smaller body size so it is able to be more efficient in what can be stocked.
“Its finishing time suits us because we can get our two and half year cattle away before Christmas so we are not carrying through a dry summer and we are not carrying through another winter.
“We generally quit one third prior to Christmas, another third straight after.
And the last lot go March-April. So we have a good flow in moving the stock on.”
Asked about problems with getting small-framed animal up to 300kg weight, Jagger says the first cut of cattle they send to the works about November at two and a half years old are 260 - 290kg. The last ones are 300 - 320kg.
But with a smaller animal you can carry more stock.
He says the industry needs to reinforce that the Jersey breed enhances the marbling effect. Another customer who buys the second cut of heifers mates them to Wagyu. He sees the advantage of the Jersey-cross in adding to the Wagyu programme.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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